Hennig-Thurau, Thorsten
Libros de: Hennig-Thurau, Thorsten
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Entertainment Science "Data Analytics and Practical Theory for Movies, Games, Books, and Music"
Hennig-Thurau, Thorsten Houston, Mark B.
Springer (2019)
- EAN: 9783319892900
- Páginas: 865
- Fecha de edición: 2019
pvp.127,95 €
Disponible entre 11 y 20 dias
The entertainment industry has long been dominated by legendary screenwriter William Goldmans 'Nobody-Knows-Anything' mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition ...