Hennig-Thurau, Thorsten

Libros de: Hennig-Thurau, Thorsten

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  • Entertainment Science "Data Analytics and Practical Theory for Movies, Games, Books, and Music"

    Hennig-Thurau, Thorsten Houston, Mark B.

    Springer (2019)

    valoración

    • EAN: 9783319892900
    • Páginas: 865
    • Fecha de edición: 2019

    pvp.127,95 €

    Disponible entre 11 y 20 dias

    The entertainment industry has long been dominated by legendary screenwriter William Goldmans 'Nobody-Knows-Anything' mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition ...