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Hartley, Kate
Libros de: Hartley, Kate
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Communicate in a Crisis "Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust "
Hartley, Kate
Kogan Page (2019)
- EAN: 9780749486501
- Páginas: 256
- Fecha de edición: 2019
pvp.20,00 €
Disponible entre 11 y 20 dias
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, ...
