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Halaszovich, Tilo

Libros de: Halaszovich, Tilo

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  • Identity-Based Brand Management "Fundamentals Strategy Implementation Controlling"

    Identity-Based Brand Management "Fundamentals Strategy Implementation Controlling"

    Burmann, Christoph Halaszovich, Tilo Riley, Nicola-Maria Schade, Michael

    Springer Verlag (2017)

    valoración

    • EAN: 9783658135607
    • Páginas: 316
    • Fecha de edición: 2017

    pvp.47,60 €

    Disponible entre 11 y 20 dias

    This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand ...