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Gould, Rennie

Libros de: Gould, Rennie

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  • Creating the Strategy "Winning and Keeping Customers in B2B Markets"

    Creating the Strategy "Winning and Keeping Customers in B2B Markets"

    Gould, Rennie

    Kogan Page (2012)

    valoración

    • EAN: 9780749466145
    • Páginas: 248
    • Fecha de edición: 2012

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    "Creating the Strategy" is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and ...