Goodman, Malcolm
Libros de: Goodman, Malcolm
Mostrando 1 libros encontrados. (1 páginas).
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Marketing Management "European Edition"
Brady, Mairead Goodman, Malcolm Hansen, Torben Keller, Kevin Lane Kotler, Philip
Prentice-Hall International Ed (2019)
- EAN: 9781292248448
- Páginas: 802
- Fecha de edición: 2019
pvp.79,95 €
Disponible entre 11 y 20 dias
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial ...