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Glanfield, Keith
Libros de: Glanfield, Keith
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Brand Transformation "Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy"
Glanfield, Keith
Routledge (2018)
- EAN: 9781138064300
- Páginas: 230
- Fecha de edición: 2018
pvp.48,95 €
Disponible entre 11 y 20 dias
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, ...
