user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Gates, Roger

Libros de: Gates, Roger

Mostrando 6 libros encontrados. (1 páginas).

  • Investigación de Mercados

    Investigación de Mercados

    Gates, Roger Mcdaniel, Carl

    Cengage Learning Inc (2016)

    valoración

    • EAN: 9786075228556
    • Páginas: 648
    • Fecha de edición: 2016

    pvp.72,00 €

    Disponible entre 3 y 7 días

    Investigación de mercados, 10ª ed., muestra las diversas innovaciones y tendencias que han tenido impacto sustancial en el campo de la investigación de mercados, actualmente conocida como la era del Big Data.En esta obra se ...

  • Marketing Research Essentials

    Marketing Research Essentials

    Gates, Roger Mcdaniel, Carl

    Wiley & Sons Ltd. (2010)

    valoración

    • EAN: 9780470169704
    • Páginas: 510
    • Fecha de edición: 2010

    pvp.57,95 €

    Disponible entre 11 y 20 dias

    Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book ...

  • Marketing Research "International Student Version"

    Marketing Research "International Student Version"

    Gates, Roger Mcdaniel, Carl

    Wiley & Sons Ltd. (2012)

    valoración

    • EAN: 9781118112717
    • Páginas: 736
    • Fecha de edición: 2012

    pvp.69,95 €

    Disponible entre 11 y 20 dias

    This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage ...

  • Marketing Research Essentials.

    Marketing Research Essentials.

    Gates, Roger Mcdaniel, Carl

    Wiley & Sons Ltd. (2005)

    valoración

    • EAN: 9780471684763
    • Páginas: 512
    • Fecha de edición: 2005

    pvp.63,65 €

    Disponible entre 11 y 20 dias

    When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with ...

  • Marketing Research: With Spss 11.0.

    Marketing Research: With Spss 11.0.

    Gates, Roger Mcdaniel, Carl

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780471657651
    • Páginas: 768
    • Fecha de edición: 2004

    pvp.63,75 €

    Disponible entre 11 y 20 dias

    Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A ...

  • Marketing Research Essential.

    Marketing Research Essential.

    Gates, Roger Mcdaniel, Carl

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471448457
    • Páginas: 480
    • Fecha de edición: 2003

    pvp.55,00 €

    Disponible entre 11 y 20 dias

    We Left in Everything That Makes It Hot. Spice up your research course with a dash of the best. Marketing Research Essentials, 3rd Edition keeps the hottest concepts, insights, basics, and examples from McDaniel and ...