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Feroz, A. Karim
Libros de: Feroz, A. Karim
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Digital Analytics for Marketing
Feroz, A. Karim Khan, Gohar F. Sponder, Marshall
Routledge (2024)
- EAN: 9780367456412
- Páginas: 320
- Fecha de edición: 2024
pvp.62,95 €
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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is ...
