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Farris, Paul

Libros de: Farris, Paul

Mostrando 4 libros encontrados. (1 páginas).

  • Marketing metrics "The Manager's Guide to Measuring Marketing Performance"

    Marketing metrics "The Manager's Guide to Measuring Marketing Performance"

    Bendle, Neil T. Farris, Paul Pfeifer, P.E. Reibstein, D.

    Prentice-Hall International Ed (2021)

    valoración

    • EAN: 9780136717133
    • Páginas: 491
    • Fecha de edición: 2021

    pvp.44,82 €

    Disponible entre 11 y 20 dias

    Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them


    This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. ...

  • Key Marketing Metrics "The 50+ Metrics Every Manager Needs To Know"

    Key Marketing Metrics "The 50+ Metrics Every Manager Needs To Know"
     The 50+ Metrics Every Manager Needs To Know

    Farris, Paul

    Prentice-Hall International Ed (2008)

    valoración

    • EAN: 9780273722038
    • Páginas: 368
    • Fecha de edición: 2008

    pvp.33,50 €

    Disponible entre 11 y 20 dias

    Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and ...

  • Marketing Metrics

    Marketing Metrics
     50 + Metrics Every Executive Should Master

    Bendle, Neil T. Farris, Paul Pfeifer, P.E. Reibstein, D.

    Wharton School Publishing (2006)

    valoración

    • EAN: 9780131873704
    • Páginas: 358
    • Fecha de edición: 2006

    pvp.39,50 €

    Disponible entre 11 y 20 dias

    "Measurement is critical to the health of any business, and "Marketing Metrics" highlights key tools and techniques across many measurement landscapes - from the consumer, to the sales force, to the ever-changing media environment. It's ...

  • The Profit Impact Marketing Strategy Project: Retrospect And Prospects

    The Profit Impact Marketing Strategy Project: Retrospect And Prospects

    Farris, Paul

    Cambridge University Press (2004)

    valoración

    • EAN: 9780521840538
    • Páginas: 240
    • Fecha de edición: 2004

    pvp.73,35 €

    Disponible entre 11 y 20 dias

    New developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's ...