Doyle Charles

Libros de: Doyle Charles

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  • A Dictionary of Marketing

    Doyle Charles

    Oxford University Press. (2011)

    valoración

    • EAN: 9780199590230
    • Páginas: 448
    • Fecha de edición: 2011

    pvp.15,95 €

    Disponible entre 11 y 20 dias

    A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, ...