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Dowling, Grahame

Libros de: Dowling, Grahame

Mostrando 3 libros encontrados. (1 páginas).

  • Winning the Reputation Game "Creating Stakeholder Value and Competitive Advantage"

    Winning the Reputation Game "Creating Stakeholder Value and Competitive Advantage"

    Dowling, Grahame

    Mit Press (2016)

    valoración

    • EAN: 9780262034463
    • Páginas: 280
    • Fecha de edición: 2016

    pvp.41,95 €

    Disponible entre 11 y 20 dias

    What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive ...

  • The Art And Science Of Marketing: Marketing For Marketing Managers.

    The Art And Science Of Marketing: Marketing For Marketing Managers.

    Dowling, Grahame

    Oxford University Press. (2005)

    valoración

    • EAN: 9780199285563
    • Páginas: 440
    • Fecha de edición: 2005

    pvp.36,50 €

    Disponible entre 11 y 20 dias

    If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice ...

  • Art And Science Of Marketing: Marketing For Marketing Managers

    Art And Science Of Marketing: Marketing For Marketing Managers

    Dowling, Grahame

    Oxford University Press (2004)

    valoración

    • EAN: 9780199269617
    • Páginas: 350
    • Fecha de edición: 2004

    pvp.51,51 €

    Disponible entre 11 y 20 dias

    If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice ...