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Derval, Diana
Libros de: Derval, Diana
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Designing Luxury Brands "The Science of Pleasing Customers Senses"
Derval, Diana
Springer (2018)
- EAN: 9783319715551
- Páginas: 170
- Fecha de edición: 2018
pvp.75,95 €
Disponible entre 11 y 20 dias
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or ...
