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Della Peruta, Maria Rosaria
Libros de: Della Peruta, Maria Rosaria
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The Satisfaction of Change "How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes"
Del Giudice, Manlio Della Peruta, Maria Rosaria
Palgrave (2017)
- EAN: 9783319418834
- Páginas: 138
- Fecha de edición: 2017
pvp.126,95 €
Disponible entre 11 y 20 dias
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the ...
