Cuervo-Cazurra, Alvaro
Libros de: Cuervo-Cazurra, Alvaro
Mostrando 2 libros encontrados. (1 páginas).
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Emerging Market Multinationals "Managing Operational Challenges for Sustained International Growth"
Cuervo-Cazurra, Alvaro Newburry, William Park, Seung Ho
Cambridge University Press (2016)
- EAN: 9781107421523
- Páginas: 230
- Fecha de edición: 2016
pvp.32,75 €
Disponible entre 11 y 20 dias
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific ...
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Understanding Multinationals from Emerging Markets
Cuervo-Cazurra, Alvaro Ramamurti, Ravi
Cambridge University Press (2015)
- EAN: 9781107698321
- Páginas: 344
- Fecha de edición: 2015
pvp.37,20 €
Disponible entre 11 y 20 dias
Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book ...