Churchill, Gilbert
Libros de: Churchill, Gilbert
Mostrando 2 libros encontrados. (1 páginas).
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Basic Marketing Research "Customer Insights and Managerial Action"
Brown, Tom J. Churchill, Gilbert Suter, Tracy
Cengage Learning Inc (2014)
- EAN: 9781133188544
- Páginas: 512
- Fecha de edición: 2014
pvp.86,95 €
Disponible entre 11 y 20 dias
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, ...
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Basic Marketing Research "Customer Insights and Managerial Action"
Brown, Tom J. Churchill, Gilbert Suter, Tracy
Cengage Learning Inc (2017)
- EAN: 9781337100298
- Páginas: 352
- Fecha de edición: 2017
pvp.199,95 €
Disponible entre 11 y 20 dias
BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must ...