Calvo Porral, Cristina
Libros de: Calvo Porral, Cristina
Mostrando 1 libros encontrados. (1 páginas).
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Principles of Marketing
Calvo Porral, Cristina Stanton, John L.
Esic (2017)
- EAN: 9788417024352
- Páginas: 310
- Fecha de edición: 2017
pvp.20,00 €
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Marketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their ...