Bendixen, Michael
Libros de: Bendixen, Michael
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Strategic Marketing "Concepts and Cases"
Abratt, Russell Bendixen, Michael
Routledge (2018)
- EAN: 9781138593640
- Páginas: 149
- Fecha de edición: 2018
pvp.39,95 €
Disponible entre 11 y 20 dias
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate ...