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Bendixen, Michael

Libros de: Bendixen, Michael

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  • Strategic Marketing "Concepts and Cases"

    Strategic Marketing "Concepts and Cases"

    Abratt, Russell Bendixen, Michael

    Routledge (2018)

    valoración

    • EAN: 9781138593640
    • Páginas: 149
    • Fecha de edición: 2018

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate ...