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Aronczyk, Melissa

Libros de: Aronczyk, Melissa

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  • Branding the Nation "The Global Business of National Identity"

    Branding the Nation "The Global Business of National Identity"

    Aronczyk, Melissa

    Oxford University Press (2013)

    valoración

    • EAN: 9780199752171
    • Páginas: 272
    • Fecha de edición: 2013

    pvp.22,95 €

    Disponible entre 11 y 20 dias

    National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to ...