Anderson, Chris

2010 Random House Business Books

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking ...

2009 Ediciones Urano, S.A.

El futuro de un precio radical Chris Anderson, autor de uno de los ensayos que más ha influido al mundo empresarial en los últimos años, La economía Long Tail, vuelve con otro título capaz de ...

2009 Random House Business Books

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available tous for free?

2009 Arrow Books

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the ...

2009 Ediciones Urano, S.A.

Con la llegada de Internet, la economía ya nunca será la misma. Un nuevo fenómeno invade el mercado, la industria y la sociedad. Se trata de la Long Tail, o Larga Cola, término acuñado por ...

2007 Ediciones Urano, S.A.

Con la llegada de Internet, la economía ya nunca será la misma. Un nuevo fenómeno invade el mercado, la industria y la sociedad. Se trata de la Long Tail, o Larga Cola, término acuñado por ...

2007 Random House Business Books

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the ...

2003 Houghton Mifflin International

Emphasizing change and innovation in the 21st century, Strategic Marketing Management offers comprehensive coverage of current concepts and a variety of timely cases. Anderson and Vincze prepare students to recognize, embrace, and manage change by ...