Adhikari, Atanu
Libros de: Adhikari, Atanu
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Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu
Springer (2018)
- EAN: 9789811065040
- Páginas: 372
- Fecha de edición: 2018
pvp.56,95 €
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This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and ...