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Adhikari, Atanu

Libros de: Adhikari, Atanu

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  • Strategic Marketing Issues in Emerging Markets

    Strategic Marketing Issues in Emerging Markets

    Adhikari, Atanu

    Springer (2018)

    valoración

    • EAN: 9789811065040
    • Páginas: 372
    • Fecha de edición: 2018

    pvp.56,95 €

    Disponible entre 3 y 7 días

    This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and ...