Marketing and Managing Tourism Destinations

por Morrison, Alastair M.
Marketing and Managing Tourism Destinations
Compartir en:

valoración (0 valoraciones)
Comenta y valora este libro

ISBN: 978-1-138-89729-8
Editorial: Routledge
Fecha de la edición: 2018
Edición Nº: 2
idioma: Ingles
Nº Pág.: 690


pvp.64.95 €

[Disponible entre 11 y 20 dias]

Resumen del libro

Reseña: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
indice: PART I Introduction to destination management and marketing concepts and roles Chapter 1 The concepts of destination management and marketing Chapter 2 Destination planning Chapter 3 Destination marketing planning Chapter 4 Destination management research Chapter 5 Destination product development Chapter 6 Destination partnerships and team-building Chapter 7 Destination community and stakeholder relationships and involvement Chapter 8 Destination leadership, coordination and governance Chapter 9 Visitor Management PART II Destination communications and promotions Chapter 10 Destination branding Chapter 11 Destination integrated marketing communications Chapter 12 Digital marketing and ICTs PART III Destination markets Chapter 13 Consumer behaviour, segmentation and market trends Chapter 14 Domestic leisure and VFR travel markets Chapter 15 International pleasure and leisure travel markets Chapter 16 Business travel and business event markets PART IV The future of destination management and marketing Chapter 17 The future of destination management and marketing