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Digital Marketing Strategy "An Integrated Approach to Online Marketing"

Digital Marketing Strategy "An Integrated Approach to Online Marketing"

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  • ISBN:9781398622067
  • Editorial: Kogan Page
  • Fecha de la edición:
  • Número de la edición: 4
  • Encuadernación:
  • Nº Pág.:420
  • Idiomas:Inglés

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Ready to develop and implement a digital marketing strategy that elevates your career?

Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.

You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples

With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.

Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

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