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Libros de: Kogan Page
Mostrando 491 libros encontrados. (25 páginas).
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How the Stock Market Works
Becket, Michael
Kogan Page (2017)
- EAN: 9780749480554
- Páginas: 176
- Fecha de edición: 2017
pvp.21,00 €
En stock
So just how does the investment industry really work?
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their ... -
Building the Agile Business Through Digital Transformation
Abraham, Peter Perkin, Neil
Kogan Page (2017)
- EAN: 9780749480394
- Páginas: 288
- Fecha de edición: 2017
pvp.27,95 €
Disponible entre 11 y 20 dias
Building the Agile Business through Digital Transformation is a guide for organizational development professionals and change managers needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and ...
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Artificial Intelligence Marketing and Predicting Consumer Choice "An Overview of Tools and Techniques "
Struhl, Steven
Kogan Page (2017)
- EAN: 9780749479558
- Páginas: 272
- Fecha de edición: 2017
pvp.27,95 €
Disponible entre 11 y 20 dias
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this ...
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Myths of PR "All Publicity is Good Publicity and Other Popular Misconceptions "
Leigh, Rich
Kogan Page (2017)
- EAN: 9780749479596
- Páginas: 224
- Fecha de edición: 2017
pvp.21,00 €
Disponible entre 11 y 20 dias
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. ...
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Data Strategy "How to Profit from a World of Big Data, Analytics and the Internet of Things "
Marr, Bernard
Kogan Page (2017)
- EAN: 9780749479855
- Páginas: 200
- Fecha de edición: 2017
pvp.27,95 €
Disponible entre 11 y 20 dias
Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering ...
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Retail Marketing Strategy "Delivering Shopper Delight"
Berkhout, Constant
Kogan Page (2017)
- EAN: 9780749476915
- Páginas: 296
- Fecha de edición: 2017
pvp.41,95 €
Disponible entre 11 y 20 dias
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and ...
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The Handbook of Logistics and Distribution Management "Understanding the Supply Chain "
Baker, Peter Croucher, Phil Rushton, Alan
Kogan Page (2017)
- EAN: 9780749476779
- Páginas: 912
- Fecha de edición: 2017
pvp.61,95 €
Disponible entre 11 y 20 dias
The Handbook of Logistics and Distribution Management provides the tools for analysing the strategic, tactical and operational options of logistics and supply chain. Providing practical context, this latest edition is ideal for new students to ...
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Neuro Design "Neuromarketing Insights to Boost Engagement and Profitability "
Bridger, Darren
Kogan Page (2017)
- EAN: 9780749478889
- Páginas: 264
- Fecha de edición: 2017
pvp.27,95 €
Disponible entre 11 y 20 dias
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now ...
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Conduct Risk Management "Using a Behavioural Approach to Protect Your Board and Financial Services Business "
Miles, Roger
Kogan Page (2017)
- EAN: 9780749478612
- Páginas: 312
- Fecha de edición: 2017
pvp.62,95 €
En stock
Conduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and public prosecutors have spread rapidly across the world. Its prosecutors intervene assertively to challenge financial ...
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Digital Selling "How to Use Social Media and the Web to Generate Leads and Sell More"
Leboff, Grant
Kogan Page (2016)
- EAN: 9780749475079
- Páginas: 216
- Fecha de edición: 2016
pvp.29,95 €
Disponible entre 11 y 20 dias
The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer ...
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The 4G Mobile Revolution "Creation, innovation and transformation at EE"
Jackson, Stuart Swantee, Olaf
Kogan Page (2016)
- EAN: 9780749479398
- Páginas: 216
- Fecha de edición: 2016
pvp.29,50 €
En stock
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged ...
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Handbook of International Trade and Finance "The complete Guide for International Sales, Finance, Shipping and Administration"
Grath, Anders
Kogan Page (2016)
- EAN: 9780749475987
- Páginas: 264
- Fecha de edición: 2016
pvp.57,75 €
Disponible entre 11 y 20 dias
International trade, and its financing, is now a key component of many undergraduate and postgraduate qualifications. For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications ...
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The 30 Day MBA in Business Finance "Your Fast Track Guide to Business Success"
Barrow, Colin
Kogan Page (2016)
- EAN: 9780749475406
- Páginas: 264
- Fecha de edición: 2016
pvp.25,65 €
Disponible entre 11 y 20 dias
The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering 13 key topics which fall under three main headings - the fundamentals of business finance, corporate capital structures and financial ...
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Excellence in Coaching "The Industry Guide"
Passmore, Jonathan
Kogan Page (2015)
- EAN: 9780749474454
- Páginas: 360
- Fecha de edición: 2015
pvp.19,95 €
En stock
Excellence in Coaching presents cutting-edge thinking in the field of workplace coaching. This comprehensive industry guide enables coaches to achieve personal excellence in a rapidly evolving profession through a collection of best-practice material from some ...
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Economics for Business "A Guide to Decision Making in a Complex Global Macroeconomy"
Cohen, Ivan K.
Kogan Page (2015)
- EAN: 9780749470197
- Páginas: 360
- Fecha de edición: 2015
pvp.45,20 €
Disponible entre 11 y 20 dias
Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role ...
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Neuroscience for Learning and Development "How to Apply Neuroscience and Psychology for Improved Learning and Training"
Collins, Stella
Kogan Page (2015)
- EAN: 9780749474614
- Páginas: 248
- Fecha de edición: 2015
pvp.45,20 €
Disponible entre 11 y 20 dias
Neuroscience for Learning and Development is about the psychology and neuroscience that underpins effective and successful training and learning. It introduces the latest research and concepts and suggests practical tools, techniques and ideas to improve ...
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Coaching in Times of Crisis and Transformation "How to Help Individuals and Organisations Flourish"
Hall, Liz
Kogan Page (2015)
- EAN: 9780749468309
- Páginas: 288
- Fecha de edición: 2015
pvp.43,50 €
Disponible entre 11 y 20 dias
Coaching in Times of Crisis and Transformation takes an in-depth look at crisis and change in the world we live in today and discusses its impact on both individuals and organizations. Covering not just coaching ...
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50 Top Tools for Coaching "A Complete Toolkit for Developing and Empowering People"
Gorell, Ro Jones, Gillian
Kogan Page (2015)
- EAN: 9780749473440
- Páginas: 272
- Fecha de edición: 2015
pvp.36,95 €
Disponible entre 11 y 20 dias
This fully revised, 3rd edition of 50 Top Tools for Coaching will equip you with the techniques you need to comfortably face every coaching situation and know that you are prepared to do the best ...
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Ultimate Job Search "The Definitive Guide to Networking, Interviews and Follow-Up Strategies"
Williams, Lynn
Kogan Page (2015)
- EAN: 9780749474157
- Páginas: 264
- Fecha de edición: 2015
pvp.19,95 €
Disponible entre 11 y 20 dias
Starting work or changing jobs can be one of life's most stressful experiences, and with today's crowded job market it is more of a challenge than ever. Even when your CV does get you through ...
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Global Supply Chain Ecosystems "Strategies for Competitive Advantage in a Complex, Connected World"
Millar, Mark
Kogan Page (2015)
- EAN: 9780749471583
- Páginas: 288
- Fecha de edición: 2015
pvp.59,95 €
Disponible entre 11 y 20 dias
Twenty-first-century supply chains have evolved into world-wide inter-connected supply-and-demand networks comprising vastly more complex operations, with profound inter-dependencies and exposure to greater volatility in our uncertain world. The linear concept of a chain is therefore ...
