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Libros de: Kogan Page
Mostrando 491 libros encontrados. (25 páginas).
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Cyber Wars "Hacks That Shocked the Business World"
Arthur, Charles
Kogan Page (2018)
- EAN: 9780749482008
- Páginas: 232
- Fecha de edición: 2018
pvp.19,95 €
En stock
Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game changing hacks that make organizations around the world tremble and leaders stop and consider just ...
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Anti-Money Laundering "A Practical Guide to Reducing Organizational Risk "
Chapman, Rose
Kogan Page (2018)
- EAN: 9780749481896
- Páginas: 210
- Fecha de edición: 2018
pvp.47,95 €
En stock
It is estimated that between 2 and 5 per cent of global GDP (over $3 trillion) is laundered by criminals around the world every year. Once thought to be a problem which only affected banks ...
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Digital Darwinism "Survival of the Fittest in the Age of Business Disruption "
Goodwin, Tom
Kogan Page (2018)
- EAN: 9780749482282
- Páginas: 232
- Fecha de edición: 2018
pvp.19,95 €
En stock
Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is ...
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Questionnaire Design "How to Plan, Structure and Write Survey Material for Effective Market Research "
Brace, Ian
Kogan Page (2018)
- EAN: 9780749481971
- Páginas: 312
- Fecha de edición: 2018
pvp.25,00 €
Disponible entre 11 y 20 dias
Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The ...
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User Research "A Practical Guide to Designing Better Products and Services"
Marsh, Stephanie
Kogan Page (2018)
- EAN: 9780749481049
- Páginas: 278
- Fecha de edición: 2018
pvp.39,95 €
En stock
Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development ...
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International Human Resource Management "A Case Study Approach "
Wintersberger, Daniel
Kogan Page (2017)
- EAN: 9780749480981
- Páginas: 288
- Fecha de edición: 2017
pvp.48,95 €
Disponible entre 11 y 20 dias
In the face of globalization, multinational companies have become the norm, rather than the exception. HR professionals now need to manage across borders, cultures and time zones, meaning that a complete understanding of the theory ...
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Confident Data Skills "Master the Fundamentals of Working With Data and Supercharge Your Career "
Eremenko, Kirill
Kogan Page (2018)
- EAN: 9780749481544
- Páginas: 224
- Fecha de edición: 2018
pvp.21,00 €
Disponible entre 11 y 20 dias
Data science is the most exciting skill you can master. Data has dramatically changed how our world works. From entertainment to politics, from technology to advertising and from science to the business world, data is ...
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Managing the Retail Supply Chain "Merchandising Strategies That Increase Sales and Improve Profitability "
Taylor, Glenn Topps, James
Kogan Page (2017)
- EAN: 9780749480622
- Páginas: 288
- Fecha de edición: 2017
pvp.53,95 €
Disponible entre 11 y 20 dias
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits ...
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Accounting and Finance for Managers "A Decision-Making Approach "
Bamber, Matt Parry, Simon
Kogan Page (2017)
- EAN: 9780749481148
- Páginas: 488
- Fecha de edición: 2017
pvp.48,95 €
En stock
Accounting and Finance for Managers is specifically designed for MBA, EMBA, MA and MSc Business and Management students who require a grounding in the key concepts of accounting and finance. Including real financial statements and ...
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Digital Branding "A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement "
Rowles, Daniel
Kogan Page (2017)
- EAN: 9780749481698
- Páginas: 213
- Fecha de edición: 2017
pvp.27,95 €
Disponible entre 11 y 20 dias
Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social ...
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Experiential Marketing "A Practical Guide to Interactive Brand Experiences "
Smilansky, Shirra
Kogan Page (2017)
- EAN: 9780749480967
- Páginas: 305
- Fecha de edición: 2017
pvp.28,07 €
Disponible entre 11 y 20 dias
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that ...
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B2B Marketing Strategy "Differentiate, Develop and Deliver Lasting Customer Engagement "
Taylor, Heidi
Kogan Page (2017)
- EAN: 9780749481063
- Páginas: 200
- Fecha de edición: 2017
pvp.27,95 €
Disponible entre 11 y 20 dias
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. ...
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Native Advertising "The Essential Guide "
Lovell, Dale
Kogan Page (2017)
- EAN: 9780749481162
- Páginas: 240
- Fecha de edición: 2017
pvp.20,00 €
En stock
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to ...
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Armstrong's Handbook of Human Resource Management Practice
Armstrong, Michael Taylor, Stephen
Kogan Page (2017)
- EAN: 9780749474119
- Páginas: 738
- Fecha de edición: 2017
pvp.61,95 €
Disponible entre 11 y 20 dias
Armstrong's Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business ...
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How to Prepare a Business Plan "Your Guide to Creating an Excellent Strategy, Forecasting Your Finances and Producing a Persuasive Plan"
Blackwell, Edward
Kogan Page (2017)
- EAN: 9780749481100
- Páginas: 224
- Fecha de edición: 2017
pvp.21,00 €
Disponible entre 11 y 20 dias
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains ...
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Starting a Business From Home "Your Guide to Planning Your Home Start-up, Reaching a Market and Creating a Profit"
Barrow, Colin
Kogan Page (2017)
- EAN: 9780749480844
- Páginas: 304
- Fecha de edición: 2017
pvp.21,00 €
Disponible entre 11 y 20 dias
For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to ...
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Starting a Successful Business "Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations"
Morris, Michael J.
Kogan Page (2017)
- EAN: 9780749480868
- Páginas: 280
- Fecha de edición: 2017
pvp.21,00 €
Disponible entre 11 y 20 dias
The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition ...
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Effective People Management "Your Guide to Boosting Performance, Managing Conflict and Becoming a Great Leader in Your Start Up"
Wellington, Pat
Kogan Page (2017)
- EAN: 9780749480820
- Páginas: 256
- Fecha de edición: 2017
pvp.15,00 €
En stock
Motivated staff are the lifeblood of every business. With the right talent and an engaged team, your company will be empowered to beat the competition and grow its market share. Effective People Management covers all ...
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Innovative B2B Marketing "New Models, Processes and Theory "
Hall, Simon
Kogan Page (2017)
- EAN: 9780749480806
- Páginas: 256
- Fecha de edición: 2017
pvp.27,95 €
Disponible entre 11 y 20 dias
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape ...
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Food Supply Chain Management and Logistics "From Farm to Fork "
Dani, Samir
Kogan Page (2015)
- EAN: 9780749473648
- Páginas: 260
- Fecha de edición: 2015
pvp.54,95 €
Disponible entre 11 y 20 dias
With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important for the food industry to ...
