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Libros de: Kogan Page
Mostrando 491 libros encontrados. (25 páginas).
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Marketing Communications "Integrating Online and Offline, Customer Engagement and Digital Technologies "
Smith, P.R. Zook, Ze
Kogan Page (2019)
- EAN: 9780749498641
- Páginas: 645
- Fecha de edición: 2019
pvp.54,95 €
Disponible entre 11 y 20 dias
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions ...
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Global Brand Management "A Guide to Developing, Building and Managing an International Brand "
Geva, Ilan Minsky, Laurence
Kogan Page (2019)
- EAN: 9780749483609
- Páginas: 293
- Fecha de edición: 2019
pvp.53,95 €
Disponible entre 11 y 20 dias
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an ...
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Integrating Blockchain Into Supply Chain Management "A Toolkit for Practical Implementation "
Davletshin, Marat Fugate, Brian Van Hoek, Remko Waller, Matthew A.
Kogan Page (2019)
- EAN: 9780749498269
- Páginas: 288
- Fecha de edición: 2019
pvp.58,95 €
En stock
Blockchain provides a secure ledger of transactions, programmable smart contracts, and real-time trustworthy visibility and insight into the supply chain process. For all the promises it offers to supply chain professionals, however, there's very little ...
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Agile Transformation "Structures, Processes and Mindsets for the Digital Age "
Perkin, Neil
Kogan Page (2019)
- EAN: 9780749497477
- Páginas: 270
- Fecha de edición: 2019
pvp.27,95 €
Disponible entre 11 y 20 dias
Traditional organizational structures and cultures are no longer fit for purpose in a digitally empowered world. The number of new and disruptive technologies is increasing, the speed of change shows no sign of slowing down ...
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The End of Marketing "Humanizing Your Brand in the Age of Social Media and AI "
Gil, Carlos
Kogan Page (2019)
- EAN: 9780749497576
- Páginas: 226
- Fecha de edición: 2019
pvp.21,00 €
Disponible entre 11 y 20 dias
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of ...
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IT Governance "An International Guide to Data Security and ISO 27001/ISO 27002 "
Calder, Alan Watkins, Steve
Kogan Page (2019)
- EAN: 9780749496951
- Páginas: 395
- Fecha de edición: 2019
pvp.67,95 €
En stock
Faced with the compliance requirements of increasingly punitive information and privacy-related regulation, as well as the proliferation of complex threats to information security, there is an urgent need for organizations to adopt IT governance best ...
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The Money Revolution "Easy Ways to Manage Your Finances in a Digital World "
Boden, Anne
Kogan Page (2019)
- EAN: 9781789660616
- Páginas: 205
- Fecha de edición: 2019
pvp.21,00 €
En stock
There's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. But it can be hard work, and everyone seems to be saying ...
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Start-Ups, Pivots and Pop-Ups "How to Succeed by Creating Your Own Business"
Bell, Rachel Hall, Richard
Kogan Page (2019)
- EAN: 9780749497460
- Páginas: 288
- Fecha de edición: 2019
pvp.21,00 €
Disponible entre 11 y 20 dias
Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused ...
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The Business Analysis Handbook "Techniques and Questions to Deliver Better Business Outcomes"
Winter, Helen
Kogan Page (2019)
- EAN: 9780749497064
- Páginas: 264
- Fecha de edición: 2019
pvp.41,95 €
Disponible entre 11 y 20 dias
The business analyst role can cover a wide range of responsibilities, including the elicitation and documenting of business requirements, upfront strategic work, design and implementation phases. Typical difficulties faced by analysts include stakeholders who disagree ...
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The Robot-Proof Recruiter "A Survival Guide for Recruitment and Sourcing Professionals "
Collier, Katrina
Kogan Page (2019)
- EAN: 9780749493226
- Páginas: 232
- Fecha de edición: 2019
pvp.32,95 €
Disponible entre 11 y 20 dias
In a world of work where recruiters are constantly hearing that their role is at risk from AI, robotics and chatbots, it has never been more important to effectively attract and recruit the right people. ...
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How to Write a Marketing Plan "Define Your Strategy, Plan Effectively and Reach Your Marketing Goals"
Westwood, John
Kogan Page (2019)
- EAN: 9780749484835
- Páginas: 177
- Fecha de edición: 2019
pvp.13,95 €
Disponible entre 11 y 20 dias
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With ...
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Human/Machine "The Future of Our Partnership With Machines"
Blanchard, Olivier Newman, Daniel
Kogan Page (2019)
- EAN: 9780749484248
- Páginas: 248
- Fecha de edición: 2019
pvp.19,95 €
Disponible entre 11 y 20 dias
Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI ...
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How to Manage Projects "Essential Project Management Skills to Deliver On-Time, On-Budget Results"
Fielding, Paul J.
Kogan Page (2019)
- EAN: 9780749488697
- Páginas: 328
- Fecha de edición: 2019
pvp.13,95 €
Disponible entre 11 y 20 dias
Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects ...
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Reinventing the Product "How to Transform Your Business and Create Value in the Digital Age "
Schaeffer, Eric Sovie, David
Kogan Page (2019)
- EAN: 9780749484644
- Páginas: 362
- Fecha de edición: 2019
pvp.27,95 €
Disponible entre 11 y 20 dias
Digital technology is simultaneously friend and foe: highly disruptive, yet it cannot be ignored. Companies that fail to make use of it put themselves in the line of fire for disintermediation or even eradication. But ...
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How to Write a Business Plan "Win Backing and Support for Your Ideas and Ventures"
Finch, Brian
Kogan Page (2019)
- EAN: 9780749486433
- Páginas: 182
- Fecha de edición: 2019
pvp.13,95 €
Disponible entre 11 y 20 dias
Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact ...
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Blockchain and the Supply Chain "Concepts, Strategies and Practical Applications "
Beije, Aljosja Krishnamachari, Bhaskar Vyas, Nick
Kogan Page (2019)
- EAN: 9780749484026
- Páginas: 298
- Fecha de edición: 2019
pvp.54,95 €
Disponible entre 11 y 20 dias
Blockchain can transform companies when successfully integrated into existing supply chain ecosystems and practices. The key benefits include dispute resolution, foolproof track and trace, event management, operational as well as financial transparency, speed to market, ...
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Disruptive Branding "How to Win in Times of Change "
Benbunan, Jacob Knapp, Benjamin Schreier, Gabor
Kogan Page (2019)
- EAN: 9780749484064
- Páginas: 347
- Fecha de edición: 2019
pvp.27,95 €
Disponible entre 11 y 20 dias
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are ...
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Podcasting Marketing Strategy "A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast "
Rogers, Ciaran Rowles, Daniel
Kogan Page (2019)
- EAN: 9780749486235
- Páginas: 256
- Fecha de edición: 2019
pvp.27,95 €
Disponible entre 11 y 20 dias
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out ...
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The Retail Start-Up Book "Successfully Plan, Launch and Grow a Business "
Gee, Rowland Sloan, Danny Symes, Graham
Kogan Page (2019)
- EAN: 9780749484729
- Páginas: 288
- Fecha de edición: 2019
pvp.27,95 €
En stock
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the ...
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Digital Learning in Organizations "Help Your Workforce Capitalize on Technology "
Wheeler, Steve
Kogan Page (2019)
- EAN: 9780749484682
- Páginas: 256
- Fecha de edición: 2019
pvp.39,95 €
Disponible entre 11 y 20 dias
Technology holds vast potential for learning and development (L&D) practitioners. It can improve performance, productivity, engagement and knowledge retention. But if employees aren't able to leverage the potential of these technologies, any investment in them ...
