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Libros de: Kogan Page
Mostrando 491 libros encontrados. (25 páginas).
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The Martech Handbook "Build a Technology Stack to Attract and Retain Customers"
Alfonso, Darrell
Kogan Page (2022)
- EAN: 9781398606449
- Páginas: 243
- Fecha de edición: 2022
pvp.27,95 €
En stock
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.
It can be hard to know where to begin with the sheer number of platforms and solutions available ... -
Agile Marketing "Unlock Adaptive and Data-Driven Marketing for Long-Term Success"
Perkin, Neil
Kogan Page (2022)
- EAN: 9781398605107
- Páginas: 279
- Fecha de edición: 2022
pvp.34,95 €
En stock
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Agile Marketing is an essential ... -
Marketing Metrics "Leverage Analytics and Data to Optimize Marketing Strategies"
Inge, Christina
Kogan Page (2022)
- EAN: 9781398606593
- Páginas: 318
- Fecha de edición: 2022
pvp.42,50 €
Disponible entre 11 y 20 dias
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
Many brands talk ... -
Strategy Sprints "12 Ways to Accelerate Growth for an Agile Business"
Severino, Simon
Kogan Page (2022)
- EAN: 9781398603493
- Páginas: 180
- Fecha de edición: 2022
pvp.27,95 €
Disponible entre 11 y 20 dias
You can grow your revenue and scale your business without sacrificing your whole personal life. It's all about working smarter, not longer. Strategy Sprints is the blueprint that you need to increase your effectiveness, grow ...
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The Practical Guide to Digital Transformation "Quickly Master the Essentials With Tips, Case Studies and Actionable Advice"
Weiss, Antonio
Kogan Page (2022)
- EAN: 9781398603653
- Páginas: 220
- Fecha de edición: 2022
pvp.27,95 €
Disponible entre 11 y 20 dias
Digital transformation is a vital practice for organizations trying to keep up with competitors, but with new digital approaches constantly promising to revolutionise the workplace it can feel impossible to keep up. Cut through the ...
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Be Data Driven "How Organizations Can Harness the Power of Data"
Morrow, Jordan
Kogan Page (2022)
- EAN: 9781398606128
- Páginas: 225
- Fecha de edición: 2022
pvp.33,95 €
Disponible entre 11 y 20 dias
Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.
Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture ... -
Crypto Wars "Faked Deaths, Missing Billions and Industry Disruption"
Stanford, Erica
Kogan Page (2021)
- EAN: 9781398600683
- Páginas: 248
- Fecha de edición: 2021
pvp.19,85 €
Disponible entre 11 y 20 dias
HIGHLY COMMENDED: Business Book Awards 2022 - Specialist Business Book
Crypto is big news. You may be an existing user yourself or have friends that laud its promise of getting rich fast. Arm yourself ... -
Data-Driven Organization Design "Delivering Perpetual Performance Gains Through the Organizational System"
Morrison, Rupert
Kogan Page (2021)
- EAN: 9781398603264
- Páginas: 440
- Fecha de edición: 2021
pvp.52,95 €
Disponible entre 11 y 20 dias
Understand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.
Using data and analytics is a key opportunity for businesses to transform performance and ... -
A Practical Guide to Logistics "An Introduction to Transport, Warehousing, Trade and Distribution"
Rudd, Jerry
Kogan Page (2019)
- EAN: 9780749486310
- Páginas: 362
- Fecha de edición: 2019
pvp.43,95 €
Disponible entre 11 y 20 dias
Few people come into logistics management with knowledge and experience of all aspects of the profession. Some may have worked their way up from driving a vehicle but know little of warehouses, others may find ...
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Digital Talent "Find, Recruit and Retain the People Your Business Needs in a World of Digital Transformation"
Alder, Matt Dinnen, Mervyn
Kogan Page (2022)
- EAN: 9780749490959
- Páginas: 240
- Fecha de edición: 2022
pvp.28,95 €
En stock
In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.
Digital Talent equips HR with ... -
Artificial Intelligence for HR "Use AI to Support and Develop a Successful Workforce"
Eubanks, Ben
Kogan Page (2018)
- EAN: 9780749483814
- Páginas: 215
- Fecha de edición: 2018
pvp.47,95 €
Disponible entre 11 y 20 dias
HR professionals need to get to grips with artificial intelligence and the way it's changing the world of work. From using natural language processing to ensure job adverts are free from bias and gendered language ...
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Confident Digital Content "How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career"
Waters, Adam
Kogan Page (2020)
- EAN: 9781789663365
- Páginas: 216
- Fecha de edición: 2020
pvp.19,95 €
Disponible entre 11 y 20 dias
Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to ...
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The Intelligence Revolution "Transforming Your Business With AI"
Marr, Bernard
Kogan Page (2020)
- EAN: 9781789664348
- Páginas: 210
- Fecha de edición: 2020
pvp.19,95 €
Disponible entre 11 y 20 dias
Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how ...
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The Future Home in the 5G Era "Next Generation Strategies for Hyper-connected Living"
Maurer, Boris Nazi, George Phadke, Amol Wang, Jefferson
Kogan Page (2020)
- EAN: 9781789665529
- Páginas: 200
- Fecha de edición: 2020
pvp.27,95 €
En stock
The Future Home in the 5G Era looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. ...
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Learning Analytics "Using Talent Data to Improve Business Outcomes"
Hall, Cristina Mattox, John R. Ii Parskey, Peggy
Kogan Page (2020)
- EAN: 9781789663006
- Páginas: 400
- Fecha de edición: 2020
pvp.39,95 €
Disponible entre 11 y 20 dias
Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning Analytics outlines how ...
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Brand Storytelling "Put Customers at the Heart of Your Brand Story "
Rodriguez, Miri
Kogan Page (2020)
- EAN: 9780749490478
- Páginas: 215
- Fecha de edición: 2020
pvp.27,95 €
Disponible entre 11 y 20 dias
Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets ...
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Digital HR Strategy "How to Design and Implement a Digital Strategy to Drive Performance "
Sen, Soumyasanto
Kogan Page (2020)
- EAN: 9781789661224
- Páginas: 296
- Fecha de edición: 2020
pvp.25,00 €
Disponible entre 11 y 20 dias
We are living in an uncertain world that is rapidly changing with an overload of information and a continual rise of technologies. Automation, the gig economy, digital platforms and other innovations are changing the fundamental ...
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Influencers and Revolutionaries "How Innovative Trailblazers, Trends and Catalysts Are Transforming Business"
Pillot De Chenecey, Sean
Kogan Page (2020)
- EAN: 9780749498689
- Páginas: 270
- Fecha de edición: 2020
pvp.21,00 €
Disponible entre 11 y 20 dias
The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact ...
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The Financial Services Guide to Fintech "Driving Banking Innovation Through Effective Partnerships "
Mohan, Devie
Kogan Page (2020)
- EAN: 9780749486372
- Páginas: 250
- Fecha de edición: 2020
pvp.41,95 €
En stock
Fintech has emerged as one of the fastest growing sectors in the financial services industry and has radically disrupted traditional banking. However, it has become clear that for both to thrive, the culture between fintech ...
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Powerful B2B Content "Using Brand Journalism to Create Compelling and Authentic Storytelling "
Flashman, Gay
Kogan Page (2020)
- EAN: 9781789660999
- Páginas: 225
- Fecha de edición: 2020
pvp.27,95 €
Disponible entre 11 y 20 dias
Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and ...
