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Libros de: Butterworth-Heinemann

Mostrando 239 libros encontrados. (12 páginas).

  • Managing Innovation: New Technology, New Products And New Services In a Global Economy

    Managing Innovation: New Technology, New Products And New Services In a Global Economy

    Ettlie, John

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750678957
    • Páginas: 415
    • Fecha de edición: 2006

    pvp.45,50 €

    Disponible entre 11 y 20 dias

  • Security Metrics Management: How To Measure The Costs And Benefits Of Security

    Security Metrics Management: How To Measure The Costs And Benefits Of Security

    Kovacich, Gerald

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750678995
    • Páginas: 360
    • Fecha de edición: 2006

    pvp.69,50 €

    Disponible entre 11 y 20 dias

    Security metrics is the application of quantitative, statistical, and/or mathematical analyses to measuring security functional trends and workload. In other words, tracking what each function is doing in terms of level of effort (LOE), costs, ...

  • Cruise Operations Management

    Cruise Operations Management

    Gibson, Philip

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750678353
    • Páginas: 240
    • Fecha de edición: 2006

    pvp.53,60 €

    Disponible entre 11 y 20 dias

    "Cruise Operations Management" provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing ...

  • Accounting And Financial Management: Developments In The International Hospitality Industry

    Accounting And Financial Management: Developments In The International Hospitality Industry

    Harris, Philip

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750667296
    • Páginas: 352
    • Fecha de edición: 2006

    pvp.59,90 €

    Disponible entre 11 y 20 dias

    Accounting and Financial Management: Developments in the International Hospitality Industry" presents new and innovative research and developments in the field of accounting and financial management as it relates to the work of managing enterprises and ...

  • The Sarbanes-Oxley Act: Overview And Implementation Procedures

    The Sarbanes-Oxley Act: Overview And Implementation Procedures

    Holt, Michael

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750668231
    • Páginas: 198
    • Fecha de edición: 2006

    pvp.72,35 €

    Disponible entre 11 y 20 dias

    The Sarbanes-Oxley Act is a mandatory requirement for all corporations listed in the US. Compliance is not an option. This book is written as a working manual for the senior management to grasp the Act ...

  • Video Demystified. a Handbook For The Digital Engineer.

    Video Demystified. a Handbook For The Digital Engineer.

    Jack, Keith

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750678223
    • Páginas: 927
    • Fecha de edición: 2005

    pvp.76,00 €

    Disponible entre 11 y 20 dias

  • Market-Driven Thinking: Achieving Contextual Intelligence.

    Market-Driven Thinking: Achieving Contextual Intelligence.

    Woodside, Arch

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750679015
    • Páginas: 300
    • Fecha de edición: 2005

    pvp.62,40 €

    Disponible entre 11 y 20 dias

    Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution ...

  • Introduction To Human Resource Management.

    Introduction To Human Resource Management.

    Stredwick, John

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750665346
    • Páginas: 481
    • Fecha de edición: 2005

    pvp.50,95 €

    Disponible entre 11 y 20 dias

    An Introduction to Human Resource Management is ideal for those studying HRM for the first time. This straightforward and accessible text takes the reader through both practical and theoretical aspects of the subject and is ...

  • Making Marketing Happen: How Great Companies Make Strategic Planning Work.

    Making Marketing Happen: How Great Companies Make Strategic Planning Work.

    Smith, Brian

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750662482
    • Páginas: 377
    • Fecha de edición: 2005

    pvp.46,20 €

    Disponible entre 11 y 20 dias

    'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds ...

  • Introduction To Marketing Concepts.

    Introduction To Marketing Concepts.

    Drummond, Graeme Ensor, John

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750659956
    • Páginas: 283
    • Fecha de edición: 2005

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main ...

  • Handbook Of Crm.

    Handbook Of Crm.

    Payne, Adrian

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750664370
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.56,10 €

    Disponible entre 11 y 20 dias

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is ...

  • Knowledge Management In Theory And Practice.

    Knowledge Management In Theory And Practice.

    Dalkir, Kimiz

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750678643
    • Páginas: 356
    • Fecha de edición: 2005

    pvp.56,10 €

    Disponible entre 11 y 20 dias

    As knowledge management becomes embedded within organizations it becomes more important for students to understand its principles and applications. In this textbook, Dr. Kimiz Dalkir provides a comprehensive overview of the field on knowledge management ...

  • International Accounting Standards In Depth. Set 2 Vols. Theory And Practice/Solutions.

    International Accounting Standards In Depth. Set 2 Vols. Theory And Practice/Solutions.

    Kirk, Robert J.

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750664738
    • Páginas: 200
    • Fecha de edición: 2005

    pvp.63,00 €

    Disponible entre 11 y 20 dias

    From 2005 all EU listed companies are required to comply with International Accounting Standards. This edition of International Accounting Standards in Depth has been completely updated to reflect this change. International accounting standards are examined ...

  • Introducing Information Management: The Business Approach.

    Introducing Information Management: The Business Approach.

    Hinton, Matthew

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750666688
    • Páginas: 212
    • Fecha de edición: 2005

    pvp.47,00 €

    Disponible entre 11 y 20 dias

    The role of information is so important that a new function has emerged; the Information Management (IM) Function. This function is concerned with all aspects of managing information within organisations. However, the growth in the ...

  • Quality Tourism Experiences.

    Quality Tourism Experiences.

    Jennings, Gayle Nickerson, Norma

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750678117
    • Páginas: 344
    • Fecha de edición: 2005

    pvp.72,40 €

    Disponible entre 11 y 20 dias

    The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism. "Quality ...

  • Coaching: Evoking Excellence In Others.

    Coaching: Evoking Excellence In Others.

    Flaherty, James

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750679206
    • Páginas: 240
    • Fecha de edición: 2005

    pvp.38,00 €

    Disponible entre 11 y 20 dias

    Praise for the first edition: ?As interest in coaching grows, I think Flaherty?s book will come to stand out as a definitive work.? ? Peter M. Senge Coaching: Evoking Excellence in Others proposes rigorous methods ...

  • Search Marketing Strategies: a Market'S Guide To Objective Driven Success From Search Engines.

    Search Marketing Strategies: a Market'S Guide To Objective Driven Success From Search Engines.

    Colborn, James

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750666183
    • Páginas: 208
    • Fecha de edición: 2005

    pvp.47,00 €

    Disponible entre 11 y 20 dias

    Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such ...

  • Connected Marketing.

    Connected Marketing.

    Kirby, Justin Marsden, P.

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750666343
    • Páginas: 216
    • Fecha de edición: 2005

    pvp.42,50 €

    Disponible entre 11 y 20 dias

    Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing ...

  • Sustainable Tourism.

    Sustainable Tourism.

    Weaver, David Bruce

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750664387
    • Páginas: 240
    • Fecha de edición: 2005

    pvp.53,00 €

    Disponible entre 11 y 20 dias

    Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, ...

  • Tourism Business Frontiers.Consumers, Products And Industry.

    Tourism Business Frontiers.Consumers, Products And Industry.

    Buhalis, Dimitrios Costa, Charles

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750663779
    • Páginas: 273
    • Fecha de edición: 2005

    pvp.62,40 €

    Disponible entre 11 y 20 dias

    As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products ...