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Libros de: Butterworth-Heinemann

Mostrando 239 libros encontrados. (12 páginas).

  • Crisis Management In The Tourism Industry

    Crisis Management In The Tourism Industry

    Glaesser, Dirk

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750665230
    • Páginas: 270
    • Fecha de edición: 2006

    pvp.52,30 €

    Disponible entre 11 y 20 dias

    The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism ...

  • Corporate Governance "A Practical Implementation Guide For Unlisted Companies"

    Corporate Governance "A Practical Implementation Guide For Unlisted Companies"
     A Practical Implementation Guide For Unlisted Companies

    Knell, Alex

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750669245
    • Páginas: 336
    • Fecha de edición: 2006

    pvp.51,00 €

    Disponible entre 11 y 20 dias

    This book is aimed at the senior managers of SMEs who are looking to sell all or part of the business. It shows how to implement Corporate Governance procedures to increase the sale price of ...

  • Managing World Heritage Sites

    Managing World Heritage Sites

    Leask, Anna

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750665469
    • Páginas: 320
    • Fecha de edición: 2006

    pvp.51,00 €

    Disponible entre 11 y 20 dias

    World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, ...

  • Cash Return On Capital Invested: Ten Years Of Investment Analysis With The Croci Economic Profit Model

    Cash Return On Capital Invested: Ten Years Of Investment Analysis With The Croci Economic Profit Model

    Costantini, Pascal

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750668545
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.108,50 €

    Disponible entre 11 y 20 dias

    In this book, Pascal Costantini gives a lively and wonderfully readable account of ten years of efforts by a small group of investment analysts to find a reliable, practical and implementable method for valuing and ...

  • Corporate Reputations, Branding And People Management: a Strategic Approach To Hr

    Corporate Reputations, Branding And People Management: a Strategic Approach To Hr

    Hetrick, Susan Martin, Graeme

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750669504
    • Páginas: 400
    • Fecha de edición: 2006

    pvp.51,00 €

    Disponible entre 11 y 20 dias

    The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organisations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. ...

  • Funds Of Hedge Funds: Performance, Assessment, Diversification And Statistical Properties

    Funds Of Hedge Funds: Performance, Assessment, Diversification And Statistical Properties

    Gregoriou, Greg N.

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750679848
    • Páginas: 454
    • Fecha de edición: 2006

    pvp.96,00 €

    Disponible entre 11 y 20 dias

    With about $450 billion in assets, funds of hedge funds are the most recent darling of investors. While hedge funds carry high risk for the promise of high returns they are designed for the very ...

  • Atlas Of Travel And Tourism Development

    Atlas Of Travel And Tourism Development

    Shackley, Myra

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750663489
    • Páginas: 288
    • Fecha de edición: 2006

    pvp.51,25 €

    Disponible entre 11 y 20 dias

    From travel in the ancient and classical world to the growth of underwater tourism in the Great Barrier Reef and the influence of the Gulf War on regional tourism, the Atlas of Travel and Tourism ...

  • Marketing Graffiti: The View From The Street

    Marketing Graffiti: The View From The Street

    Saren, Michael

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750656979
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.36,20 €

    Disponible entre 11 y 20 dias

    Rejecting the managerially-driven structures normally imposed on the subject, this book explains marketing from the perspective of the pivotal figure in the process - the consumer. It shows the reader that they are active consumers ...

  • Strategic Performance Management: Leveraging And Measuring Your Intangible Value Drivers

    Strategic Performance Management: Leveraging And Measuring Your Intangible Value Drivers

    Marr, Bernard

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750663922
    • Páginas: 320
    • Fecha de edición: 2006

    pvp.54,60 €

    Disponible entre 11 y 20 dias

    The main goal of the Strategic Performance Management and Balanced Scorecard Forum is to provide guidance to organisations seeking to implement Strategic Performance Management strategies or Balanced Scorecard solutions and to provide a networking opportunity ...

  • Services Marketing Management

    Services Marketing Management

    Mudie, Peter Pirrie, Angela

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750666749
    • Páginas: 280
    • Fecha de edición: 2006

    pvp.45,50 €

    Disponible entre 11 y 20 dias

    This book provides the reader with a thorough understanding of the principles of services marketing management, and the vital link between the promises that marketers make to their customers, and the standards of service that ...

  • Introducing Of Management. a Development Guide.

    Introducing Of Management. a Development Guide.

    Williams, Kate

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750668804
    • Páginas: 344
    • Fecha de edición: 2006

    pvp.34,60 €

    Disponible entre 11 y 20 dias

    Essential guide to the principles and practice of management for team leaders and line managers.

  • An Introduction To E-Business: Management And Strategy

    An Introduction To E-Business: Management And Strategy

    Combe, Colin

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750667319
    • Páginas: 323
    • Fecha de edición: 2006

    pvp.50,95 €

    Disponible entre 11 y 20 dias

    Integrates business, management, strategic management, technology, marketing and economics within the context of e- business
    Provides extensive practical insight by including a key selection of in-depth case studies on high profile companies, such as ...

  • The Coaching Solution.

    The Coaching Solution.

    Pemberton, Carole

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750657426
    • Páginas: 236
    • Fecha de edición: 2006

    pvp.35,80 €

    Disponible entre 11 y 20 dias

    This title presents the principles of solution-focused thinking in a language that is readily understandable by managers and shows that those principles can be applied to a range of issues which managers may find themselves ...

  • Cause Related Marketing: Who Cares Wins.

    Cause Related Marketing: Who Cares Wins.

    Adkins, Sue

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750662147
    • Páginas: 307
    • Fecha de edición: 2005

    pvp.36,20 €

    Disponible entre 11 y 20 dias

    "Cause Related Marketing: Who cares wins, second edition" positions cause related marketing in the context of marketing, corporate social responsibility and corporate community investment. Exploring 'who cares and why', the text provides research analysis into ...

  • Risk Management For Computer Security: Protecting Your Network And Information Assets.

    Risk Management For Computer Security: Protecting Your Network And Information Assets.

    Ashenden, D. Jones, Andrew

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750677950
    • Páginas: 304
    • Fecha de edición: 2005

    pvp.46,15 €

    Disponible entre 11 y 20 dias

    The information systems security (InfoSec) profession remains one of the fastest growing professions in the world today. With the advent of the Internet and its use as a method of conducting business, even more emphasis ...

  • Mergers And Acquisitions Security: Corporate Restructuring And Security Management

    Mergers And Acquisitions Security: Corporate Restructuring And Security Management

    Halibozek, Edward Kovacich, Gerald

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750678056
    • Páginas: 200
    • Fecha de edición: 2005

    pvp.46,15 €

    Disponible entre 11 y 20 dias

    In reaction to the continually changing business climate companies develop many business strategies to increase their competitiveness and improve profitability. Companies regularly reshape themselves continually exploring new markets and developing new products. When they can't ...

  • Design Drivers: a Blueprint For Marketing And Innovation.

    Design Drivers: a Blueprint For Marketing And Innovation.

    Bruce, Margaret Cooper, Russell Daly, Lew Hands, D. Wootton, A.

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750661270
    • Páginas: 224
    • Fecha de edición: 2005

    pvp.46,20 €

    Disponible entre 11 y 20 dias

  • Innovative Marketing Communications: Strategies For The Events Industry.

    Innovative Marketing Communications: Strategies For The Events Industry.

    Masterman, Guy Wood, Emma

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750663618
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.49,90 €

    Disponible entre 11 y 20 dias

    Innovative Marketing Communications for Events Management" provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for ...

  • Events Management.

    Events Management.

    Allen, Johnny Bowdin, Glenn Harris, Robert Mcdonnell, Ian O'Toole, William

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750665339
    • Páginas: 448
    • Fecha de edición: 2005

    pvp.49,95 €

    Disponible entre 11 y 20 dias

    "Events Management" provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at important components such as stage and logistic management, marketing and promotion, event evaluation and ...

  • British Tourism: The Remarkable Story Of Growth.

    British Tourism: The Remarkable Story Of Growth.

    Lickorish, Leonard Middleton, Victor

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750633741
    • Páginas: 224
    • Fecha de edición: 2005

    pvp.62,35 €

    Disponible entre 11 y 20 dias

    Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in ...