Ang, Lawrence
Libros de: Ang, Lawrence
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Principles of Integrated Marketing Communications "An Evidence-based Approach"
Ang, Lawrence
Cambridge University Press (2021)
- EAN: 9781108703116
- Páginas: 510
- Fecha de edición: 2021
pvp.112,95 €
Disponible entre 11 y 20 dias
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the ...