Technology is permanently transforming the banking industry, and digital payments are the key Electronic Payments, Mobile Commerce, and Virtual Banking: A Guide to Innovation, Partnering, and Regulation takes a hands-on approach to competing in the modern banking environment. Former PayPal Head of Financial Innovation Dan Schatt explores the reasons behind the massive consumer migration away from traditional banks, and provides clear, actionable guidance on beating new banking models at their own game. Digital payment is the hottest topic in banking today, and is set to define the future of the industry. Consumers are rapidly abandoning traditional banks in favor of institutions that are lower-cost and more consumer-centric. Between the pace of financial regulatory reform and the cloud computing revolution, the old banking model is on the fast track to extinction. Electronic Payments, Mobile Commerce, and Virtual Banking provides the information banks need to compete in this new environment, and details the integral implementation actions that will allow them to thrive. The book discusses real-world innovations from banks, non-banks, and up and comers, and the heavy competition from the new outsource bank model. Topics include: The changing POS landscape and the need for digital wallet partnerships Shifting gears to greenfield market opportunities versus non-profitable markets Digital channel best practices for superior customer experience When to outsource, and what capabilities to truly own Case studies including PayPal, Google, Square, Facebook, Twitter, and more illustrate acceleration of innovation through banking partnerships, as well as the mechanics behind banking's biggest, scariest threats. The trick to surviving the paradigm shift is to embody innovation while providing a superior customer proposition. Electronic Payments, Mobile Commerce, and Virtual Banking: A Guide to Innovation, Partnering, and Regulation provides the inside track on managing the shift and dominating the new marketplace
Foreword xiii Preface xv Acknowledgments xix INTRODUCTION Innovating through Scarcity 1 The Influence of Cloud on Innovation 3 The Influence of Smartphones 4 Big Data = Big Driver of Innovation 4 Taking a Cue from Retailing 5 The Enemy of My Enemy Is My Friend 6 Reconciling Innovation and Regulation 6 In Search of New Payment Revenue Streams 8 New Skill Sets for a New Era 9 A Road Map for This Book 9 Notes 11 CHAPTER 1 Consumer Empowerment Knocking at the Door 13 How Mobile Is Reshaping Consumer Expectations in Financial and Retail How Mobile Is Changing Consumer Behavior 15 Mobile Is Blurring the Lines between Digital and Physical 17 Mobile Learnings from PayPal and Square 19 Mobile Commerce through Tokenization 27 The Mobile Camera--It's Not Just for Pictures Anymore! 29 The Mobile Microphone--Offers and Payments through Soundwaves! 30 NFC's Rebound and the Promise of Host Card Emulation 31 Apple's Passbook 33 The Apps Phenomenon 35 The Uber-ization of Mobile 36 "Top of Wallet" to "Top of Mobile" 38 The Case of Braintree and Simple 39 The QR Code 40 What Banks Can Learn from Starbucks 41 Leveling the Playing Field with LevelUp 43 From Mobile Banking to Tablet Banking 45 Mobile Models for the Emerging Markets 47 What's Next? More of the Same 51 Notes 52 CHAPTER 2 Social and Financial Services 55 Maintaining Relationships and Relevance through Social strategies Digital, Data, and the Future of Banking 58 Social Media Experiences in Banking 60 Gamification 62 Personal Financial Relationship Mapping 63 Capitalizing on Social Banking 65 Moven: Delivering Banking through Social Context 66 Social Banking in Europe and Asia 70 Social Login, Sharing, and Top of Wallet 71 Peer-to-Peer Lending: Blending Social and Banking 73 Beyond the Hype: Partnering for the Future with Peer-to-Peer Lenders 74 Lending Club: A Win-Win for Banks and Their Customers 75 Takeaways for Banks 79 An Investor's Perspective on Social Banking and the Emergence of Bitcoin 80 Message To Banks: Be a Smaller Part of a Bigger Pie 85 Notes 86 CHAPTER 3 Connected Financial Commerce 89 Location-Based Services, Mobile Commerce, and Digital Wallets The "Local" Digital Wallet 91 The New Retail Experience 91 Retail 2.0 and Its Effect on Payments 93 Entrepreneurs, Developers, and Financial Services 95 Context Banking: The Next Step 96 Low-Energy Bluetooth, Hardware, and the Future of Commerce 97 iBeacon and EasyPay: The Future of In-Store Payments? 98 PayPal's iBeacon: Proximity and Context 100 Google Glass for Finances 101 In Search of the Digital Wallet 102 Personal Financial Management 103 Coupons 104 Shopping Tools 104 Loyalty and Prepaid 104 Tickets and Passes 105 The Who's Who of Digital Wallets 106 Google 107 LifeLock (formerly Lemon Wallet) 108 PayPal 109 Carriers 110 Retailers 111 Square Wallet 113 What's Next? 113 Notes 114 CHAPTER 4 Innovating with Big Data and Open Platforms 115 Competing in a World of Unlimited Data and Storage The Rise of Platform Services 121 Application Programming Interfaces (APIs) for Online and Mobile Commerce 122 Coping Strategies for Banks 123 PayPal's Bold Bet: Unleashing Innovation through an Open Platform 125 App Stores for Banks: Will It Work? 133 What's Next? 139 Notes 141 CHAPTER 5 Math-Based Currencies 143 How Bitcoin May Prove Transformational to the Financial Services Industry Entering the Age of Context 143 Intro to Math-Based Currencies 146 Why "Math-Based Currencies"? 147 MBCs Are a Reality 147 History of Digital Currencies 148 Math-Based Currency Characteristics 148 Bitcoin: The First MBC 149 Bitcoin's Brief History 150 Is It Bitcoin, bitcoin, or Just BTC 150 Bitcoin Is a Powerful Concept 150 How Bitcoin Works 152 Digging Bitcoin 154 Digital Push Payments 156 Counterfeiting No More 156 MBCs Enable Programmable Money 156 Completing the Bitcoin Ecosystem 157 Bitcoin Exchanges 158 Bitcoin Wallets--Where to Store Your BTC 159 Mobile Wallets 159 Cloud-Based Wallets 159 Bitcoin Hardware Wallet 160 Bitcoin Vaults 160 Trading Platforms 160 Bitcoin Use Cases in Payments 161 MBCs as Payment Rails 161 B2B Payments--The Known Counterparty 162 Bitcoin and Consumer Payments 162 Buy Me a Beer 163 E-Commerce and MBCs 163 Getting Harder: Music and Video 164 Challenges at the POS 164 Improving Bitcoin Processes 164 Improving the Bitcoin Protocol 164 Programming Bitcoin for a Special Case: Online Micropayments 166 Wallets 167 Ripple: The Second MBC 167 MBC Use Cases in Banking 168 International Remittance Rails 168 Interbank Settlement 169 Building Trust with MBCs 170 Automating Transaction Policies 171 Moving Ahead with MBCs 172 Conclusion 174 CHAPTER 6 177 The Smart Pipe Models that Will Survive the Next Generation The Prepaid Model 178 Prepaid Nation: Redefi ning What a Bank Can Be 179 The "Underbanked" and Opportunities for Innovation 184 Stockpile: An Example of Brokerage Innovation Through Partnering 185 MoneyGram: An Example of Innovation through Partnering 186 Innovative Ways to Expand Access--PayNearMe 189 How Innovative Banks Are Partnering for Innovation 190 The CEO-CIO Relationship Driving the Innovation of ING DIRECT Canada 190 A Whole New Era 193 How Banks Can Compete in the Future 194 Three Imperatives to Partner for Innovation 196 A Venture Capitalist's Look at the Future of Banking 198 Technology as an Enabler and Partner 205 What the Next 50 Years Might Hold 206 Digital 207 Relationship Management 207 Platform and Identity Friendly 208 The Future Bank Bundle: Platform-Relationship-Utility 208 Notes 209 About the Author 211 Index 213
(0 Comentarios)
