A clear and practical guide to using binary options to speculate, hedge, and trade Trading Binary Options is a strategic primer on effectively navigating this fast-growing segment. With clear explanations and a practical perspective, this authoritative guide shows you how binaries work, the strategies that bring out their strengths, how to integrate them into your current strategies, and much more. This updated second edition includes new coverage of Cantor-Fitzgerald binaries, New York Stock Exchange binaries, and how to use binaries to hedge trading, along with expert insight on the markets in which binaries are available. Independent traders and investors will find useful guidance on speculating on price movements or hedging their stock portfolios using these simple, less complex options with potentially substantial impact. Binary options provide either a fixed payout or nothing at all. While it sounds simple enough, using them effectively requires a more nuanced understanding of how, where, and why they work. This book provides the critical knowledge you need to utilize binary options to optimal effect. * Learn hedging and trading strategies specific to binaries * Choose the markets with best liquidity and lowest expenses * Find the right broker for your particular binary options strategy * Utilize binaries in conjunction with other strategies Popular in the over-the-counter market, binary options are frequently used to hedge or speculate on commodities, currencies, interest rates, and stock indices. They have become available to retail traders through the Chicago Board Options Exchange and the American Stock Exchange, as well as various online platforms, allowing you the opportunity to add yet another tool to your investing arsenal. Trading Binary Options is the essential resource for traders seeking clear guidance on these appealing options.
Preface Acknowledgments Chapter 1: The Value-Based Pricing Framework for Getting Pricing Done Right Embedding the Culture of Value-based Pricing Overarching Pricing Decision Areas Analytical Routines Decision Teams Chapter 2: Value-Based Pricing The Purpose of Firms: Serve Customer Needs Profitably Value Engineering Value-Based Pricing Differential Benefits Differential Price Exchange Value to Customer Design Costs against Price to Profit References Chapter 3: Business Strategy Alignment Business Strategy Customers Competitors Company References Chapter 4: Pricing Strategy Price Positioning Price Segmentation Competitive Price Reaction Strategy Pricing Capability References Chapter 5: Price Management Market Pricing Price Variance Policy Price Execution Pricing Analysis Chapter 6: Defining the Pricing Decision Team Marketing Sales Finance Pricing References Chapter 7: Pricing Continuous Improvement and Analytics Continuous Improvement Process Offering Innovation and Pricing Decisions Price Variance Policy Continuous Improvement Market Pricing Continuous Improvement References Chapter 8: Organizational Design of the Pricing Specialist Function Pricing Community Distribution Pricing Reporting Structure Pricing Talent References Chapter 9: A Decision You Control References Appendix A: Economic Origins of Competitive Advantage Appendix B Getting Pricing Done with Jesse Finch Gnehm of GE Oil & Gas The Value-Based Pricing Journey Context of Subsea Systems within GE Pricing Community Cultivation Focal Contributions of the Pricing Experts Pricing Framework Pricing Analysis Techniques Price Automation and Analytical Tools External Resources Appendix C Getting Pricing Done with Robert Smith of Eastman Chemical Company Pricing Organizational Design Pricing Mission Pricing Functional Architecture About the Author Index
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