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Platform Revolution "How Networked Markets Are Transforming the Economy"

Platform Revolution "How Networked Markets Are Transforming the Economy"

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  • ISBN:9780393354355
  • Editorial: Norton
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:352
  • Idiomas:Ingles

Materias:

This publication delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. It explores the what, how and why of this revolution and provides the first 'owner's manual' for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, it explains how entrepreneurs - and traditional companies - can thrive in this new world.

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