Libros de: MARKETING

Mostrando 1404 libros encontrados. (71 páginas).

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• No B.S. Direct Marketing "The Ultimate No Holds Barred Take No Prisoners Direct Marketing"
  

  por Kennedy, Dan S.

  
  

  2013 Entrepreneur Press

  Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy -- delivers a short list ...

  

  pvp.16.2 €
  

  [Disponible entre 11 y 20 dias]

  
  

• Planeta Marca "Apuntes"
  

  por Ochoa, Ignacio

  
  

  2013 Pearson Educación

  Entender adecuadamente la importancia de una marca hace que el emprendedor, el empresario o cada empleado gestione adecuadamente la marca de su empresa o de sus productos. Planeta Marca equipara al mundo de la Empresa ...

  

  pvp.14.96 €
  

  [En stock envio en 24h.]

  
  

• Brand Resilience "Managing Risk and Recovery in a High-Speed World"
  

  por Copulsky, Jonathan R.

  
  

  2013 Palgrave

  As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable ...

  

  pvp.14.9 €
  

  [En stock envio en 24h.]

  
  

• Ultimate Guide to Twitter for Business
  

  por Prodromou, Ted

  
  

  2013 Entrepreneur Press

  Twitter is the fastest, simplest way for a business to stay close to its customers. Through a Tweet of merely 140 characters or less, a small business can engage and influence customers in new and ...

  

  pvp.20.25 €
  

  [Disponible entre 11 y 20 dias]

  
  

• Marketing de contenidos
  

  por Sanagustin, Eva

  
  

  2013 Anaya Multimedia

  El contenido ha tomado protagonismo en las estrategias de marketing. Con especial jerarquía, en los medios sociales, hasta el punto de llegar a ser una solución para muchas empresas. El marketing de contenidos utiliza todo ...

  

  pvp.19.89 €
  

  [En stock envio en 24h.]

  
  

• CRM The Foundation of Contemporary Marketing Strategy
  

  por Baran, Roger J.; Galka, Robert J.

  
  

  2013 Routledge

  This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in ...

  

  pvp.59.95 €
  

  [Disponible entre 11 y 20 dias]

  
  

• Marketing Research "Tools and Techniques"
  

  por Bradley, Nigel

  
  

  2013 Oxford University Press.

  Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

  

  pvp.53.95 €
  

  [En stock envio en 24h.]

  
  

• Neuropymes "Aprenda a vender y fidelizar usando neuromarketing"
  

  por Ruiz Pardo, José

  
  

  2013 Piramide

  

  pvp.16.0 €
  

  [En stock envio en 24h.]

  
  

• Gestión de precios
  

  por Diez De Castro, Enrique Carlos; Rondán Cataluña, Francisco Javier; Rosa Díaz, Isabel Mª

  
  

  2013 Esic

  CONTENIDO El libro Gestión de precios, propone un modelo normativo orientado hacia cómo debe establecerse el precio de los productos o servicios ofrecidos por una organización, pero no olvida en ningún momento el enfoque positivo, ...

  

  pvp.25.0 €
  

  [Disponible entre 3 y 7 días]

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• Como preparar un plan social media marketing "En un mundo que ya es 2.0"
  

  por Redondo, María; Rojas Aguado, Pedro Luis

  
  

  2013 Gestion 2000

  En la actualidad, un setenta y ocho por ciento de las organizaciones utilizan activamente las redes sociales y las estrategias de social media, pero sólo el cuarenta y uno por ciento lo hace a través ...

  

  pvp.17.95 €
  

  [En stock envio en 24h.]

  
  

• How Cool Brands Stay Hot
  

  por Behrer, Mattias; Van den Bergh, Joeri

  
  

  2013 Kogan Page

  Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But ...

  

  pvp.27.05 €
  

  [En stock envio en 24h.]

  
  

• Service Marketing "An Interactive Approach"
  

  por Fisk, Raymond P.; Grove, Stephen J.; John, Joby

  
  

  2013 Cengage Learning Inc

  Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - ...

  

  pvp.67.6 €
  

  [Disponible entre 11 y 20 dias]

  
  

• Retailing "International Edition"
  

  por Carver, James; Dunne, P.; Lush, Robert F.

  
  

  2013 Cengage Learning Inc

  Full-color, completely current, and packed with practical applications, RETAILING, 8E, International Edition puts students on the inside track to success in the fast-moving retail industry. RETAILING, 8E, International Edition is written by a seasoned author ...

  

  pvp.71.65 €
  

  [Disponible entre 11 y 20 dias]

  
  

• International Marketing and the Country of Origin Effect "The Global Impact of 'Made in Italy'"
  

  por Guiseppe, Bertoli

  
  

  2013 Edward Elgar

  The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in ...

  

  pvp.93.0 €
  

  [Disponible entre 11 y 20 dias]

  
  

• Marketing de crisis
  

  por Almada, Ariel Andres

  
  

  2013 Piramide

  «Son pocos los que ofrecen, como este libro, medidas concretas a los empresarios para salvar sus empresas.» (Periódico La Razón) En ningún otro momento de la historia se produce tanta transferencia de riqueza como durante ...

  

  pvp.21.49 €
  

  [En stock envio en 24h.]

  
  

• Marketing Essentials
  

  por Dibb, Sally; Simkin, Lyndon

  
  

  2013 Cengage Learning Inc

  "Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking ...

  

  pvp.58.2 €
  

  [Disponible entre 11 y 20 dias]

  
  

• The Edge "50 Tips from Brands That Lead"
  

  por Adamson, Allen P.

  
  

  2013 Palgrave

  In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to ...

  

  pvp.24.0 €
  

  [Disponible entre 11 y 20 dias]

  
  

• Integrated Marketing Communications "In Advertising and Promotion"
  

  por Shimp, Terence A.

  
  

  2013 Cengage Learning Inc

  Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses ...

  

  pvp.67.6 €
  

  [Disponible entre 11 y 20 dias]

  
  

• Comportamiento del consumidor "Decisiones y estrategias de marketing"
  

  por Alonso Rivas, Javier; Grande Esteban, Ildefonso

  
  

  2013 Esic

  En la actualidad no se concibe adquirir conocimientos de marketing sin que paralelamente se estudie el comportamiento del consumidor. Son las dos caras de una misma moneda. El marketing proporciona conceptos e instrumentos para la ...

  

  pvp.25.0 €
  

  [En stock envio en 24h.]

  
  

• Ultimate Guide to Link Building
  

  por Ward, Eric

  
  

  2013 Entrepreneur Press

  The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they ...

  

  pvp.20.25 €
  

  [Disponible entre 11 y 20 dias]

  
  

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