user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Marketing

Marketing

Compartir en:

, ,

(0 Comentarios)
Comenta y valora este libro

pvp.62,95 €

Disponible entre 11 y 20 dias

  • ISBN:9780198748533
  • Editorial: Oxford University Press
  • Fecha de la edición:
  • Número de la edición: 4
  • Encuadernación:
  • Nº Pág.:768
  • Idiomas:Ingles

Materias:

Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage. In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets

Otros libros de Baines, Paul

  • Marketing

    Baines, Paul; Fill, Chris; Rosengren, Sara

    Marketing

    Oxford University Press. 2016

    valoración

    pvp.62,95 €

  • Marketing

    Baines, Paul; Fill, Chris

    Marketing

    Oxford University Press.. 2014

    valoración

    pvp.63,50 €

  • Essentials of Marketing

    Baines, Paul; Fill, Chris; Page, Kelly

    Essentials of Marketing

    Oxford University Press.. 2012

    valoración

    pvp.51,40 €

Otros libros de Fill, Chris

  • Marketing

    Baines, Paul; Fill, Chris; Rosengren, Sara

    Marketing

    Oxford University Press. 2016

    valoración

    pvp.62,95 €

  • Marketing

    Baines, Paul; Fill, Chris

    Marketing

    Oxford University Press.. 2014

    valoración

    pvp.63,50 €

  • Essentials of Marketing

    Baines, Paul; Fill, Chris; Page, Kelly

    Essentials of Marketing

    Oxford University Press.. 2012

    valoración

    pvp.51,40 €

Otros libros de Marketing