Concise, engaging and highly intuitive Economics: A Primer equips you with an understanding of all the basic principles of economics. It is designed specifically for readers with no prior knowledge of the field. Technical content is kept to a minimum and the universal principles of economics are distilled. At its core, economics is simply the study of how humans behave and the choices which they make. Chrystal and Hayley emphasise the practical application of economics for an individual as a consumer, saver and employee; and within the context of business and financial decision-making. This approach ensures that the connection between economic theory and our everyday lives is illuminated. Whether you are taking a short course in economics; are about to begin an Economics or related degree, or simply want to understand the theories which lie behind the headlines, this book which will ensure you master the core concepts.
Supported by online resources to take your learning further:
For Students
- Summaries of key concepts
- Bespoke videos of the authors summarising each chapter
For Lecturers
- PowerPoint® slides
1: Introduction: Our astonishing economics
Microeconomics
2: Demand and supply
3: Producer and consumer decision-making
4: Market failures
5: Labour markets, the financial sector and behavioural economics
6: Microeconomics summary
Macroeconomics
7: What macroeconomics is and why it matters
8: Explaining unemployment
9: Explaining inflation
10: International Economics
11: Growth and welfare
12: Macroeconomics summary
Conclusion
13: Concluding remarks