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E-Consumers in the Era of New Tourism

E-Consumers in the Era of New Tourism

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  • ISBN:9789811000850
  • Editorial: Springer Verlag
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:139
  • Idiomas:Ingles

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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age.- Chapter 2: Mobile Communication and Applications in Tourism.- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry.- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification.- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis.- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok.- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park.- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.

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