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Digital @ Scale "The Playbook You Need to Transform Your Company "

Digital @ Scale "The Playbook You Need to Transform Your Company "

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  • ISBN:9781119433743
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:288
  • Idiomas:Ingles,Inglés

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Praise for DIGITAL @ SCALE

"The digital transformation IS changing every business, so get on board. Digital @ Scale gives you the playbook on how to unlock the full value of digital across the organization."
Chip Bergh, president and CEO, Levi Strauss & Co.

"The authors have successfully captured the essence of what it takes to become a successful digital organization by using a range of different digital transformation examples across industries."
Ryan McInerney, president of Visa Inc.

"This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale."
Gokul Rajaram, head of product engineering at Square and "Godfather" of AdSense at Google

"Digital transformation in any organization requires a holistic change to capture the opportunities new technologies enable. This book illustrates how to envision, motivate, and successfully drive this type of change at scale."
Adam Messinger, former chief technology officer at Twitter

Digitization is changing our world and the fundamentals of business faster than many expected. These dramatic changes require a substantial transformation of your organization. McKinsey senior partners Jürgen Meffert and Anand Swaminathan show, together with over 20 digital experts, how you and your company can successfully master the art of digital transformation at scale.

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