A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of DealFlow Media, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. It skillfully addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and business planning to securities law and tax issues. Puts the business of crowdfunding in perspective with a look at the current marketplace, overview of important data, and legitimate concerns Examines effective techniques for communicating with the crowd Details equity-based financing and other sources such as debt instruments Contains contributions from a wide array of individuals involved in the worlds of finance, law and accounting, social media, marketing, as well as DealFlow Media's own staff Crowdfunding affords-start ups and other smaller businesses better access to capital via the Internet/social media. It also allows an investor of any size to back a business of their choosing. This new book will show you what this process entails and how it can benefit everyone involved.
Acknowledgments ix Introduction xi Part I. The Business of Crowdfunding 1 Chapter 1 Crowdfunding: A Historical Perspective 3 Jason Best and Sherwood Neiss Chapter 2 Understanding the "Crowd" 15 Karen Kerrigan Chapter 3 A Statistical View of Crowdfunding 31 Carl Esposti Chapter 4 Current Market Dynamics 47 Andrew Dix and Charles Luzar Part II. Prepa ring for your Crowdfunding campaign 81 Chapter 5 Business Planning in Preparation for a Crowdfunding Campaign 83 David Feldman Chapter 6 Protecting Your Intellectual Property 97 Michael J. Allan and Tremayne M. Norris Chapter 7 Understanding Your Investor Options 111 Reginald Chambers Chapter 8 Communicating with Your Investors or "Backers" 127 Joy Schoffler Chapter 9 Alternatives to Crowdfunding 145 David R. Burton Part III. Understanding the Framework of Rules and Regulations 163 Chapter 10 The Legal Aspects of Crowdfunding and U.S. Law 165 Joan MacLeod Heminway Chapter 11 Crowdfunding Laws Based on Global Jurisdiction 199 Jeff Lynn and Kristof De Buysere Chapter 12 Living with the New Reg D and Its Impact on Pitch Events and Demo Days 213 Kiran Lingam, Trent Dykes, and Megan Muir Afterword 227 About the Author 233 About the Contributors 235 Author's Disclaimer 241 Index 243
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