Introduction to the Text i
Acknowledgements ix
UNIT 1
Moral Navigation: Business Ethics & Society 1
1.1 Tools for the Journey 2
Spotlight: A Hijacking
Ethics Codes: Apple; Google
1.2 The Moral Compass: Integrity in Business 18
Spotlight: Up in the Air; Michael Clayton
Case: The Tylenol Case
Ethics Code: Johnson & Johnson
1.3 Show Me the Money: Greed is Not Good 38
Spotlight: Wall Street; Big Men
Cases: Martha Stewart s Insider Trading; Costco s Tainted Berries
Ethics Code: Costco
1.4 Talk to Me: The Impact of Technology 57
Spotlight: Her; The Net; Disconnect
Cases: Edward Snowden and the NSA; Target s Data Breach; Target s Online Tracking
Ethics Code: Yahoo!
UNIT 2
Moral Leadership: Ethical Theory 76
2.1 Aerial Surveillance: Ethical Theory 77
Spotlight: The Insider
2.2 The Ends Justify the Means: Teleological Ethics 96
Spotlight: Contagion; Park Avenue: Money, Power, and the American Dream; Blue Jasmine
Case: The Ford Pinto
Ethics Code: Ford Motor Company
2.3 Duties Rule: Deontological Ethics 117
Spotlight: Shattered Glass; Arbitrage; Quiz Show; Food Inc.
Cases: Beech-Nut s Apple Juice; Minute Maid Lemonade; Foster Farms Chickens
Ethics Codes: National Public Radio (NPR); Dole Food Company, Inc.
2.4 Moral Character: Aristotle s Virtue Ethics 136
Spotlight: Erin Brockovich; Roger & Me; Salmon Fishing in the Yemen
Cases: Kellogg s and Michael Phelps; The European Horsemeat Scandal
Ethics Code: GM s Corporate Citizenship; Kellogg s K Values
2.5 The Caring Community: Feminist Ethics 156
Spotlight: The Company Men; Erin Brockovich;
Under the Clear Blue Sky
Case: Film Recovery Systems, Inc.
Ethics Code: Microsoft
UNIT 3
Moral Reflection: Thorny Questions 177
3.1 Finding the Balance: Addressing Environmental Disasters 178
Spotlight: Civil Action; Local Hero
Cases: WR Grace Co.; West Virginia Chemical Spill; Exxon Valdez
Ethics Code: Exxon Mobil Corporation
3.2 Going Postal: Addressing Workplace Violence 194
Spotlight: John Q; Polytechnique;
Murder by Proxy: America Goes Postal
Cases: Gunman at LAX; The Montreal Massacre;
Virginia Tech Rampage
Ethics Code: Los Angeles World Airports (LAWA)
3.3 Stand By Me: Addressing Workplace Inequities 213
Spotlight: Made in Dagenham; Matewan
Cases: UAW and H&M on Pay Equity; The Fast Food Workers Strike; H&M and Child Labor; Marriage Equality
Ethics Code: H&M
3.4 Enough Already: Addressing Workplace Harassment 230
Spotlight: North Country; The Invisible War; Disconnect
Cases: Eveleth Mines; Bullies in the NFL
Ethics Code: Amazon.com
3.5 Working for Change: Global Justice & Human Rights 245
Spotlight: Sleep Dealer, Darwin s Nightmare, Fires of Kuwait
Cases: Bangladesh s Sweatshop Collapse, Coca-Cola in Colombia, Pfizer in Nigeria, Dunkin Donuts Ad Campaign
Ethics Code: Dunkin Donuts
3.6 Transformation: The Art of Personal Power 263
Spotlight: Groundhog Day; Invictus
Cases: Kudumbashri s Work Skills Program
Ethics Code: The Coca-Cola Company
APPENDIX
4.1 Movies in this Book 277
4.2 Cases in this Book 278
4.3 Ethics Codes Cited in this Book 279
Index
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