"An Introduction to Visual Research Methods in Tourism", is the first book to present, discuss and promote the use of a range of visual methods, including still images (such as photographs, postcards, drawings) and moving images (such as video) within the context of tourism research. The book focuses on key issues important for students, researchers and academics actively doing visual tourism research or those who are contemplating using these methods. These range from the questions surrounding philosophical approaches, (inter)disciplinary location, range and choice of methods, implementation and data analysis techniques to provide an essential guide to using visual methods in tourism research. While recognising that visual methods are predominantly employed within qualitative research, this text will discuss various philosophical approaches and academic disciplines indicating how these influence a particular choice of visual method, mode of implementation and type of analysis. In this regard this book will incorporate perspectives from a range of disciplines including anthropology, geography and sociology, demonstrating how these might be applied within the context of studies in tourism. The discussions surrounding these key issues are supplemented with international case studies from existing research to show how these methods are used in practice. In addition to this practical tip boxes are included to help avoid some of the pitfalls associated with visual research. This book is an essential guide for tourism students, academics and researchers embarking on research using visual methodology in this field.
Part 1: Introduction Chapter 1. Introducing Visual Methods to Tourism Studies Tijana Rakic and Donna Chambers Part 2: Paradigms, Academic Disciplines, and Theory Chapter 2. Philosophies of the Visual (Method) in Tourism Research Tijana Rakic Chapter 3. The (in)discipline of Visual Tourism Research Donna Chambers Part 3: Methods Chapter 4. Collecting Visual Materials from Secondary Sources Salla Jokela and Pauliina Raento Chapter 5. Eliciting Embodied Knowledge and Response: Respondent-led Photography and Visual Autoethnography Caroline Scarles Chapter 6 Photo-elicitation and the Construction of Tourist Experiences: Photographs as Mediators in Interviews Erika Andersson Cederholm Chapter 7. Video Diary Methodology and Tourist Experience Research Naomi Pockok, Alison McIntosh and Anne Zahra Chapter 8. The Drawing Methodology in Tourism Research William Canon Hunter Part 4: Analysis and Representation Chapter 9. Readings of Tourist Photographs Michael Haldrup and Jonas Larsen Chapter 10. Beyond Content: Thematic-discourse-centred Qualitative Methods for Analysing Visual Data Joy Sather-Wagstaff Chapter 11. Representing Visual Data in Tourism Studies Publications Richard Tresidder Part 5: Conclusion Chapter 12. The Future of Visual Research Methods in Tourism Studies Donna Chambers and Tijana Rakic
