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Libros de: Kogan Page
Mostrando 491 libros encontrados. (25 páginas).
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The Mindful International Manager "How to Work Effectively Across Cultures"
Comfort, Jeremy Franklin, Peter
Kogan Page (2014)
- EAN: 9780749469825
- Páginas: 248
- Fecha de edición: 2014
pvp.33,80 €
En stock
The Mindful International Manager tackles the management situations that international managers have to handle every day. Accessible and jargon-free it explains how to clarify local vs. international roles, support and develop a team, organize and ...
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Neuro Sell "How Neuroscience Can Power Your Sales Success"
Hazeldine, Simon
Kogan Page (2013)
- EAN: 9780749469214
- Páginas: 232
- Fecha de edición: 2013
pvp.26,95 €
Disponible entre 11 y 20 dias
Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To succeed in sales, you need ...
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How to Sell to Retail "The Secrets of Getting Your Product to Market"
Rayner, Clare
Kogan Page (2013)
- EAN: 9780749466800
- Páginas: 264
- Fecha de edición: 2013
pvp.33,80 €
Disponible entre 11 y 20 dias
Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key ...
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The 20 Ps of Marketing "A Complete Guide to Marketing Strategy"
Pearson, David
Kogan Page (2013)
- EAN: 9780749471064
- Páginas: 336
- Fecha de edición: 2013
pvp.26,95 €
En stock
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on ...
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Creating Lasting Value "How to Lead, Manage and Market Your Stakeholder Value"
Geelhoed, Jeroen Hamurcu, Nur Samhoud, Salem
Kogan Page (2013)
- EAN: 9780749471170
- Páginas: 320
- Fecha de edición: 2013
pvp.33,80 €
En stock
The consequences of a primary focus on shareholders over the last few decades has emphasized that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders ...
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The Handbook of International Trade and Finance
Grath, Anders
Kogan Page (2013)
- EAN: 9780749469542
- Páginas: 240
- Fecha de edición: 2013
pvp.53,95 €
Disponible entre 11 y 20 dias
For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications in international trade, The Handbook of International Trade & Finance offers an extensive and topical explanation ...
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Practical Statistics "A Handbook for Business Projects"
Buglear, John
Kogan Page (2013)
- EAN: 9780749468460
- Páginas: 184
- Fecha de edición: 2013
pvp.26,95 €
En stock
Practical Statistics is a clear and concise introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being ...
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Strategic Brand Engagement "Using HR and Marketing to Connect Your Brand Customers, Channel"
Fisher, John G.
Kogan Page (2013)
- EAN: 9780749470135
- Páginas: 232
- Fecha de edición: 2013
pvp.47,30 €
Disponible entre 11 y 20 dias
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the ...
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Innovation "How Innovators think, act and change our world"
Mcdonald, Kim Chandler
Kogan Page (2013)
- EAN: 9780749469665
- Páginas: 264
- Fecha de edición: 2013
pvp.26,95 €
En stock
Any organisation looking to succeed in the global digital economy of today - and tomorrow - must innovate. Innovation introduces the global pioneers whose ideas and products have driven the changes that have revolutionised our ...
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Business Research "Enjoy Creating, Developing and Writing Your Business Project"
Coakes, E. Ng, Wilson
Kogan Page (2013)
- EAN: 9780749468958
- Páginas: 232
- Fecha de edición: 2013
pvp.32,95 €
En stock
Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice ...
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Mobile Marketing "How Mobile Technology is Revolutionising Marketing, Communicatio"
Rowles, Daniel
Kogan Page (2013)
- EAN: 9780749469382
- Páginas: 280
- Fecha de edición: 2013
pvp.26,95 €
En stock
Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital ...
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Strength-Based Lean Six Sigma "Building Positive and Engaging Business Improvement"
Shaked, David
Kogan Page (2013)
- EAN: 9780749469504
- Páginas: 264
- Fecha de edición: 2013
pvp.59,95 €
En stock
Strength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased ...
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Brand esSense "Using Sense, Symbol and Story to Design Brand Identity"
Gains, Neil
Kogan Page (2013)
- EAN: 9780749470012
- Páginas: 232
- Fecha de edición: 2013
pvp.39,95 €
Disponible entre 11 y 20 dias
Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the ...
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How to Grow Leaders "he Seven Key Principles of Effective Leadership Development"
Adair, John
Kogan Page (2009)
- EAN: 9780749454807
- Páginas: 192
- Fecha de edición: 2009
pvp.21,95 €
Disponible entre 11 y 20 dias
"How to Grow Leaders" is a ground-breaking book which sets the record straight on leadership development, the nature of leadership and how it can be taught. John Adair identifies the seven key principles of leadership ...
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Adland "A Global History of Advertising"
Tungate, Mark
Kogan Page (2013)
- EAN: 9780749464318
- Páginas: 272
- Fecha de edición: 2013
pvp.33,80 €
Disponible entre 11 y 20 dias
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio ...
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Risk Management
Hopkin, Paul
Kogan Page (2013)
- EAN: 9780749468385
- Páginas: 288
- Fecha de edición: 2013
pvp.33,80 €
Disponible entre 11 y 20 dias
Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it ...
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Business and Financial Models
Marsh, Clive
Kogan Page (2013)
- EAN: 9780749468101
- Páginas: 296
- Fecha de edición: 2013
pvp.33,75 €
Disponible entre 11 y 20 dias
A good business model should describe how an organization creates and delivers value. A vital tool for business strategy, it enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, ...
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How Cool Brands Stay Hot
Behrer, Mattias Van Den Bergh, Joeri
Kogan Page (2013)
- EAN: 9780749468040
- Páginas: 288
- Fecha de edición: 2013
pvp.27,05 €
En stock
Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But ...
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Selling to Win
Denny, Richard
Kogan Page (2013)
- EAN: 9780749466312
- Páginas: 224
- Fecha de edición: 2013
pvp.17,60 €
Disponible entre 11 y 20 dias
Richard Denny is the "godfather of salesmanship" and "Selling to Win" has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands ...
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Organizational Behaviour
Arvinen-Muondo, Raisa Perkins, Stephen J.
Kogan Page (2012)
- EAN: 9780749463601
- Páginas: 352
- Fecha de edición: 2012
pvp.53,95 €
En stock
"Organizational Behaviour" bridges the gap between OB and HRM, and the interrelated nature of these fields of study that are more often than not treated separately. It helps the reader to relate the OB canon ...
