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Libros de: Kogan Page
Mostrando 491 libros encontrados. (25 páginas).
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Omnichannel Retail "How to Build Winning Stores in a Digital World"
Mason, Tim
Kogan Page (2019)
- EAN: 9780749484460
- Páginas: 304
- Fecha de edición: 2019
pvp.27,95 €
Disponible entre 11 y 20 dias
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in ...
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Communicate in a Crisis "Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust "
Hartley, Kate
Kogan Page (2019)
- EAN: 9780749486501
- Páginas: 256
- Fecha de edición: 2019
pvp.20,00 €
Disponible entre 11 y 20 dias
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, ...
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Predictive HR Analytics "Mastering the HR Metric"
Edwards, Martin
Kogan Page (2019)
- EAN: 9780749484446
- Páginas: 304
- Fecha de edición: 2019
pvp.49,95 €
Disponible entre 11 y 20 dias
HR metrics and organizational people-related data are an invaluable source of information from which to identify key trends and patterns in order to make effective business decisions. HR practitioners often, however, lack the statistical and ...
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Blockchain Babel "The Crypto-Craze and the Challenge to Business "
Pejic, Igor
Kogan Page (2019)
- EAN: 9780749484163
- Páginas: 288
- Fecha de edición: 2019
pvp.21,00 €
En stock
Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and ...
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Using Artificial Intelligence in Marketing "How to Harness AI and Maintain the Competitive Edge "
King, Katie
Kogan Page (2019)
- EAN: 9780749483395
- Páginas: 210
- Fecha de edición: 2019
pvp.27,95 €
Disponible entre 11 y 20 dias
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global ...
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Leadership Coaching "Working With Leaders to Develop Elite Performance "
Passmore, Jonathan
Kogan Page (2015)
- EAN: 9780749473297
- Páginas: 360
- Fecha de edición: 2015
pvp.41,95 €
Disponible entre 11 y 20 dias
Published with the Association for Coaching, this revised edition of the highly-respected Leadership Coaching will enhance and extend your coaching practice. It draws on evidence-based thinking and the writing of some of the world's top ...
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Amazon "How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce "
Berg, Natalie Knights, Miya
Kogan Page (2019)
- EAN: 9780749482794
- Páginas: 256
- Fecha de edición: 2019
pvp.26,95 €
Disponible entre 11 y 20 dias
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, ...
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Myths of Branding "A Brand Is Just a Logo, and Other Popular Misconceptions "
Bailey, Simon Milligan, Andy
Kogan Page (2019)
- EAN: 9780749483098
- Páginas: 240
- Fecha de edición: 2019
pvp.20,95 €
Disponible entre 11 y 20 dias
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...
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Persuasive Copywriting "Cut Through the Noise and Communicate With Impact "
Maslen, Andy
Kogan Page (2018)
- EAN: 9780749483661
- Páginas: 256
- Fecha de edición: 2018
pvp.20,00 €
Disponible entre 11 y 20 dias
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This ...
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Optimizing Digital Strategy "How to Make Informed, Tactical Decisions That Deliver Growth"
Bones, Christopher Hammersley, James Shaw, Nick
Kogan Page (2018)
- EAN: 9780749483722
- Páginas: 288
- Fecha de edición: 2018
pvp.26,95 €
Disponible entre 11 y 20 dias
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and ...
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Humanity Works "Merging Technologies and People for the Workforce of the Future"
Levit, Alexandra
Kogan Page (2018)
- EAN: 9780749483456
- Páginas: 240
- Fecha de edición: 2018
pvp.21,00 €
Disponible entre 11 y 20 dias
The professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce. In Humanity Works, bestselling author, global workplace consultant and futurist Alexandra Levit provides ...
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The Post-Truth Business "How to Rebuild Brand Authenticity in a Distrusting World"
Pillot De Chenecey, Sean
Kogan Page (2018)
- EAN: 9780749482817
- Páginas: 288
- Fecha de edición: 2018
pvp.21,00 €
En stock
Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and ...
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Smarketing "How to Achieve Competitive Advantage Through Blended Sales and Marketing"
Gray, Adam Hughes, Tim Whicher, Hugo
Kogan Page (2018)
- EAN: 9780749483586
- Páginas: 240
- Fecha de edición: 2018
pvp.26,95 €
Disponible entre 11 y 20 dias
Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact ...
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Retail Disruptors "The Spectacular Rise and Impact of the Hard Discounters"
Sloot, Laurens Steenkamp, Jan-Benedict E.M.
Kogan Page (2018)
- EAN: 9780749483470
- Páginas: 264
- Fecha de edición: 2018
pvp.26,95 €
Disponible entre 11 y 20 dias
Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The ...
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Virtual Reality Marketing "Using VR to Grow a Brand and Create Impact "
Stuart, Henry
Kogan Page (2018)
- EAN: 9780749482862
- Páginas: 240
- Fecha de edición: 2018
pvp.26,95 €
Disponible entre 11 y 20 dias
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is ...
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Working in the Gig Economy "How to Thrive and Succeed When You Chose to Work for Yourself "
Oppong, Thomas
Kogan Page (2018)
- EAN: 9780749483555
- Páginas: 178
- Fecha de edición: 2018
pvp.21,00 €
En stock
There are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them. It is estimated that the number people involved with the gig economy will double in ...
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Effective Sales Enablement "Achieve Sales Growth Through Collaborative Sales and Marketing"
Didner, Pam
Kogan Page (2018)
- EAN: 9780749483647
- Páginas: 280
- Fecha de edición: 2018
pvp.26,95 €
Disponible entre 11 y 20 dias
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training ... -
The Gen Z Frequency "How Brands Tune in and Build Credibility "
Baird, Derek E. Witt, Gregg L.
Kogan Page (2018)
- EAN: 9780749482480
- Páginas: 240
- Fecha de edición: 2018
pvp.20,00 €
En stock
Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic ...
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Evidence-Based Management "How to Use Evidence to Make Better Organizational Decisions"
Barends, Eric Rousseau, Denise M.
Kogan Page (2018)
- EAN: 9780749483746
- Páginas: 392
- Fecha de edición: 2018
pvp.48,95 €
Disponible entre 11 y 20 dias
Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs. At the same time, traditional models and new cutting-edge solutions often fail to deliver on what ...
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The GDPR Handbook "A Guide to Implementing the EU General Data Protection Regulation "
Kolah , Ardi
Kogan Page (2018)
- EAN: 9780749474942
- Páginas: 353
- Fecha de edición: 2018
pvp.25,00 €
En stock
The GDPR Handbook is a thorough introduction to the EU General Data Protection Regulation. It covers in detail how companies of all sizes need to operate within the GDPR requirements and how to deal with ...
