2011 Elsevier Science Publishers

"Hospitality Marketing: An Introduction" takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. This ...

2011 Elsevier Science Publishers

An ideal first reference, this textbook provides an introduction to tourism, from its beginnings through to the impact it has on today's global community, the environment and economy. It covers the fundamentals of tourism: the ...

2010 Elsevier Science Publishers

Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,00 students in Europe studying marketing will never understand their subject without knowing how branding works. This is the definitive ...

2010 Elsevier Science Publishers

A 'quick look up guide', "Electricity Cost Modeling Calculations" places the relevant formulae and calculations at the reader's finger tips. In this book, theories are explained in a 'nutshell' and then the calculation is presented ...

2010 Elsevier Science Publishers

The field of education has experienced extraordinary technological, societal and institutional change in recent years, making it one of the most fascinating yet complex fields of study in social science. Unequaled in its combination of ...

2010 Elsevier Science Publishers

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is ...

2010 Elsevier Science Publishers

"Hospitality Product Development" examines the nature, and unique characteristics, of the concepts, products and services offered in the international hospitality industry. Considering the essential features of the strategic business context, in which any hospitality organisation ...

2010 Elsevier Science Publishers

2009 Elsevier Science Publishers

This anthology of recent discipline summaries presents an authoritative, topical resource about the economics of education. Fifty chapters describe major and minor subjects within theory and empirics, returns to investments in human capital, financing, production, ...

2009 Elsevier Science Publishers

The academic study of the Adventure Tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This book is a cohesive and comprehensive look at this multi-million dollar industry sector from ...

2009 Elsevier Science Publishers

Thinking about using PRINCE2T to manage your projects or preparing for PRINCE2 training? Need a rounded introduction to help you get to grips with the basics? Revised throughout to match the details and requirements of ...

2009 Elsevier Science Publishers

It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry is designed specifically for ...

2009 Elsevier Science Publishers

Volunteer tourism is one of the fastest growing trends in the tourism industry. From volunteering at mega events like the Olympics to cultural festivals or museums, the phenomenon of volunteer tourism is increasing on a ...

2009 Elsevier Science Publishers

This book is part of the celebrations to mark CIMA's 90th anniversary in 2009. It looks at the development of cost and management accounting from the founding of the Institute to today. It considers a ...

2009 Elsevier Science Publishers

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's leading destination branding experts in a collection which represents the cutting edge ...

2009 Elsevier Science Publishers

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business ...

2009 Elsevier Science Publishers

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) ...

2009 Elsevier Science Publishers

This new handbook contains the most comprehensive account of sample surveys theory and practice to date. It is a second volume on sample surveys, with the goal of updating and extending the sampling volume published ...

2009 Elsevier Science Publishers

This new handbook contains the most comprehensive account of sample surveys theory and practice to date. It is a second volume on sample surveys, with the goal of updating and extending the sampling volume published ...

2009 Elsevier Science Publishers

With a huge proportion of any organization's expenditure invested in human resources and economic pressures demanding that companies become leaner than ever, it has never been more important for HR professionals to think and act ...