Reinartz, Werner
Libros de: Reinartz, Werner
Mostrando 1 libros encontrados. (1 páginas).
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Customer Relationship Management "Concept, Strategy, and Tools"
Kumar, V. Reinartz, Werner
Springer Verlag (2018)
- EAN: 9783662553800
- Páginas: 417
- Fecha de edición: 2018
pvp.69,95 €
Disponible entre 11 y 20 dias
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and ...