Reinartz, Werner

Libros de: Reinartz, Werner

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  • Customer Relationship Management "Concept, Strategy, and Tools"

    Kumar, V. Reinartz, Werner

    Springer Verlag (2018)

    valoración

    • EAN: 9783662553800
    • Páginas: 417
    • Fecha de edición: 2018

    pvp.69,95 €

    Disponible entre 11 y 20 dias

    This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and ...