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Kumar, V.

Libros de: Kumar, V.

Mostrando 2 libros encontrados. (1 páginas).

  • Customer Relationship Management "Concept, Strategy, and Tools"

    Customer Relationship Management "Concept, Strategy, and Tools"

    Kumar, V. Reinartz, Werner

    Springer Verlag (2018)

    valoración

    • EAN: 9783662553800
    • Páginas: 417
    • Fecha de edición: 2018

    pvp.69,95 €

    Disponible entre 11 y 20 dias

    This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and ...

  • Handbook of Research on Customer Equity in Marketing

    Handbook of Research on Customer Equity in Marketing

    Kumar, V.

    Edward Elgar (2015)

    valoración

    • EAN: 9781781004975
    • Páginas: 576
    • Fecha de edición: 2015

    pvp.199,95 €

    Disponible entre 11 y 20 dias

    Customer equity has emerged as the most important metric to manage firm performance and value. The Handbook of Research on Customer Equity in Marketing explores the tactical and strategic issues related to understanding, measuring, managing ...