Libros de: Gbadamosi, Ayantunji

Mostrando 2 libros encontrados. (1 páginas).

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  Young Consumer Behaviour "A Research Companion"
  

  Gbadamosi, Ayantunji

  Routledge (2017)

  

  • EAN: 9780415790093
  • Páginas: 434
  • Fecha de edición: 2017

  pvp.41,95 €

  Disponible entre 11 y 20 dias

  comprar

  Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption ...

  

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  Principles of Marketing "A Value-Based Approach"
  

  Bathgate, Ian K. Gbadamosi, Ayantunji Nwankwo, Sonny

  Palgrave (2013)

  

  • EAN: 9780230392700
  • Páginas: 428
  • Fecha de edición: 2013

  pvp.52,50 €

  Disponible entre 11 y 20 dias

  comprar

  Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, ...