Libros de Marketing (1009)

This is a guide for marketers, advertisers and brand managers on how to tap into female consumers' needs, written by the founder of a consultancy dedicated to marketing to women, Mary Lou [...]

El packaging es el vehículo último del diseño: el industrial, el gráfico y el tipográfico se ponen a prueba para crear una impresión que consiga una venta.
Esta recopilación de excelentes diseños de [...]

This insightful guide shows professional services professionals like accountants, lawyers, and consultants how to market their services and sell better. It covers the entire service transaction, from developing a relationship to closing [...]

30 segundos de gloria es la primera obra publicada en España que recoge de forma sintética una biografía humana y profesional de algunos de los que son considerados hoy como los mejores [...]

En el implacable mundo interconectado de hoy en día, usted se enfrenta a una alternativa: o se distingue... o se extingue. Sobreviva, prospere y triunfe convirtiéndose en una marca. La unidad fundamental [...]

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory.

Each volume in RCBM will [...]

"Adland" is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments [...]

Las empresas de servicio se han posicionado como uno de los principales motores de la economía mundial, por lo cual su administración merece un profundo análisis.

Esta obra representa el primer intento serio [...]

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they [...]