Qualitiative Methods in Business Research.

ISBN: 978-1-4129-0317-2
Materia: Economía de la empresa
Autor: Eriksson, Paivi; Kovalainen, Anne
Editorial: Sage Publications
Edición: 2008
Encuadernación: Rústica
Páginas: 352
PVP: 45,50 €

Reseña:
Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

Índice:
PART ONE: THE BUSINESS OF QUALITATIVE RESEARCH Introduction Research Philosophy Research Design and Process Focus and Frame Access and Relationships Ethics in Research Qualitative Research Materials Electronic Research PART TWO: METHODS IN QUALITATIVE BUSINESS RESEARCH Case Study Research Ethnographic Research Grounded Theory Research Focus Group Research Action Research Narrative Research Discourse Analysis Feminist Research Critical Research PART THREE: WRITING AND EVALUATING QUALITATIVE BUSINESS RESEARCH Writing Process Qualitative Research Evaluation Closing